- Provide guidance on public relations strategies in conjunction with RCC sales, marketing and booking activities
- Provide strategies, take lead on, and maintain successful efforts across all social media platforms for the RCC
- Provide media relations guidance in collaboration with City of Raleigh Public Affairs and the Greater Raleigh Convention and Visitors Bureau on RCC news
- Develop strategies to tell RCC’s success story and remind audiences of its appeal
- Work with RCC staff to devise 10-12 press releases annually regarding RCC activities that invite public participation, as well as private events as dictated by staff and RCC customers.
- Use social media platforms to showcase events at RCC and associated venues and to highlight other assets that make Raleigh a desirable destination
- Leverage the potential power of partnerships and collaboration between RCC and like-minded groups -- including the Greater Raleigh Convention and Visitors Bureau, Downtown Raleigh Alliance, Greater Raleigh Chamber of Commerce and City of Raleigh
AUDIENCES & MESSAGES
Customers and Potential Customers The RCC, surrounding facilities, surrounding downtown and region are exceptional and easily molded to accommodate a variety of events from sports to corporate meetings to exceptional galas.- The staff and services supporting meetings are multi-faceted, award-winning and eager to please.
- The RCC is meeting/exceeding goals and benefiting the entire region from an economic growth perspective.
- The RCC welcomes you and your interests and, as an economic engine, support a bright future, and hosts multiple events that are open to the public that our citizens can enjoy.
- Work with staff to regularly update Facebook, Instagram and Twitter with items that position Raleigh as a strong meeting and events destination and that describe the RCC’s many offerings.
- Continue to build RCC’s base of followers.
- Collaborate with relevant partners -- from Greater Raleigh Convention and Visitors Bureau to the City to private businesses -- when appropriate.
- Contribute to blogs and other efforts that will help to maintain a strong Web presence.
- Evolving strategies based on emerging trends in the hospitality industry, as well as local business influencers.
- Develop presentations for key staff.
- Press releases, pitches and other media outreach.
- Quick responses and crisis communications.
- Collaboration with Greater Raleigh Convention and Visitors Bureau, Downtown Raleigh Alliance, the Greater Raleigh Chamber of Commerce, the City and others when appropriate.
