REQUEST FOR PROPOSAL ENOCH PRATT FREE LIBRARY MARKETING
PROPOSED TIMELINE:
Proposals Due: June 1, 2023
Winning Bid Selected: June 30, 2023
TOTAL BUDGET: $100,000
Please submit your proposal by June 1, 2023
Meghan McCorkell
Chief of Marketing, Communications, & Strategy
Enoch Pratt Free Library
400 Cathedral St.
Baltimore, MD 21201
PROJECT OVERVIEW:
The Enoch Pratt Free Library is looking for an exterior marketing firm to assist with digital paid
advertising and to support brand marketing of the Pratt’s 22 locations to help increase usership of the
library.
BACKGROUND:
As one of the oldest libraries in the country, The Enoch Pratt Free Library is an historic
institution. Founded by Enoch Pratt in 1882, the library has been serving the residents of both Baltimore
and the state of Maryland for more than 130 years. Since then, the Pratt has lived up to its founder’s
vision that his library be “for all rich and poor, without distinction of race or color.” The current system
is made up of our Central Library and 21 neighborhood branches. The modern library is an anchor
institution in our community serving as a leader in innovation and digital equity.
MISSION AND VISION:
The mission of the Enoch Pratt Free Library is to empower, enrich, and enhance the quality of life
for all through equitable access to information, services, and opportunity
PROJECT SCOPE:
While the library already has an award-winning Marketing & Communications department, we are
looking for experts to assist with targeted digital marketing, brand identity, and large event promotions.
We are looking for a firm with:
– Extensive knowledge in all digital marketing platforms, including social media and Google AdWords
– A data-based approach to targeted marketing
– A track record of success with improving brand recognition for large organizations
– The ability to produce, edit, and promote the Free to Bmore podcast
– Enthusiasm to think outside the box on new strategies for improving key performance indicators for
the library
– Knowledge of the latest digital marketing trends and requirements from social media companies
