Request for Proposal (RFP) for Graphic Design Services
Issued by: Travel Drumheller
Submission Deadline: August 30, 2024
Contact Information
Keri Looijen
Marketing Manager Travel Drumheller
587.952.7566 marketing@traveldrumheller.com
1. Introduction
Travel Drumheller is seeking a talented and experienced graphic designer or agency to
refresh and revitalize our Exploration Guide for the 2025 season. We invite proposals from
qualified designers or design firms to provide comprehensive graphic design services.
2. About Travel Drumheller
Travel Drumheller is the official destination marketing organization for the Drumheller region,
known for its rich history, stunning landscapes, and vibrant community. Our mission is to
promote and enhance the visitor experience while supporting the sustainable growth of
tourism in the badlands region.
3. Project Overview
The selected designer will be responsible for creating a refreshed design for our Exploration
Guide, with potential for other small content pieces, including but not limited to brochures,
social media graphics, event posters, and promotional materials. The goal is to create visually
appealing, cohesive, and engaging designs that align with our brand identity and enhance
our marketing efforts.
Exploration Guide Overview
The Travel Drumheller Exploration Guide is a comprehensive resource designed to help
visitors navigate and experience the best of the Drumheller region. It includes detailed
information on local attractions, activities, accommodations, dining options, and events. The
guide aims to enhance the visitor experience by providing useful tips, maps, and itineraries
tailored to various interests and needs. Final size 8.25”W x 10.75”H
Key Sections:
● Things to Do: Highlights family fun, dinosaur adventures, museums, nature, hiking,
arts, culture, sports, recreation, shopping, and food and drink.
● Where to Stay: Details on hotels, motels, bed and breakfasts, inns, cottages,
campgrounds, and RV parks.
● Plan Your Trip: Offers insights on how to get to Drumheller, climate and seasons,
event calendar, FAQs, suggested itineraries, maps, community resources, town history,
and notices.
● Content and Copy: Will be supplied by Travel Drumheller.
Advertisements: The Exploration Guide includes designed advertisements for advertising
partners. These ads need to be visually appealing and strategically placed within the guide to
provide value to both the advertisers and the readers. Not all advertisements will need to be
created, only those requesting design services will require the additional build cost.
Advertisement Sizing:
⅙ Page Ad 2.25”W x 4.75”H
⅓ Page Ad 2.25”W x 9.75”H
⅓ Square Ad 4.75”W x 4.75”H
½ Page Ad 7.24”W x 4.75”H
Full Page Ad 8.25”WE x 10.75”H
For more information, please visit the Travel Drumheller Exploration Guide.
4. Scope of Work
Primary Project: Exploration Guide
● Redesign the Exploration Guide (approximately 40-50 pages)
● Ensure the guide is visually appealing, easy to navigate, and informative
Deliverables:
● Final designs in print-ready and web-friendly formats
● Editable source files (e.g., Adobe InDesign, Illustrator)
● A style guide outlining the design elements, and layout guidelines
5. Qualifications
● Proven experience in graphic design, particularly in the travel and tourism industry
● Strong portfolio showcasing relevant design work
● Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Excellent understanding of branding and visual communication
● Ability to work collaboratively and incorporate feedback
● Strong project management skills and attention to detail
● Proven ability to meet deadlines
