ISSUE DATE: January 10, 2023 

SUBMISSION DATE: February 22, 2023, 4:00 PM (Eastern Time)

The Greene County Port Authority (Port Authority) is issuing this Request for Proposals (RFP).

The Port Authority seeks to retain the services of a qualified consultant firm or group of

consultants to carry out strategy, branding, and marketing processes to set up a Local First

Marketing Campaign. This campaign is intended to encourage residents and institutions to think

of local independent businesses first when making purchase and service provider decisions. This

effort will require close coordination with the Department and representatives of the

communities and partners, it serves. The ideal respondent should have experience building

complex marketing and public relations campaigns that encompass physical and digital domains.

Proposals will be evaluated for evidence of the respondent’s ability to meet the stated project

goals, including the aggressive timeline, and to implement a process in accordance with the

scoring criteria identified in this RFP and a formal presentation if selected as a finalist. The

identified partner or team of partners will move forward with negotiations to enter into an

agreement with the Port Authority to begin implementation of the scope of work identified in

this RFP and the negotiated terms.



An ideal process would produce a streamlined but extensive campaign that further popularizes

the idea of patronizing local businesses and motivates residents and institutions to adjust their

behavior accordingly. The chosen respondent or respondent team will also engage a selection of

stakeholders and incorporate their feedback along with the respondent’s expertise in the

campaign strategy. The chosen respondent will need to demonstrate a high level of competence

across a variety of disciplines including certain services to complete the process. Deliverables

may include but are not limited to the items listed below. Feel free to outline additional items

that may be necessary for a successful campaign.

  • Multi-media Campaign and benchmarking strategy
  • Branding and naming
  • Multi-platform marketing materials
  • Educational materials
  • Online portal for mobile devices

You may also like...