Request for Qualifications (RFQ) Advertising and Marketing Consultant Services

Issued Date: February 27, 2023

Response Deadline Date/Time: March 27, 2023 11:59 p.m. EST


Established in 1968, the University of Maine System (UMS) unites six distinctive public universities, comprising 10 campuses and numerous centers, in the common purpose of providing quality higher education while delivering on its traditional tripartite mission of teaching, research, and public service.

A comprehensive public institution of higher education, UMS serves more than 30,000 students annually and is supported by the efforts of more than 2,000 fulltime and part-time faculty, more than 3,000 regular full-time and part-time staff, and a complement of part-time temporary (adjunct) faculty.

Reaching more than 500,000 people annually through educational and cultural offerings, the University of Maine System also benefits from more than two-thirds of its alumni population residing within the state; more than 123,000 individuals.

The System consists of six universities: The University of Maine (UMaine), including its regional campus the University of Maine at Machias (UMM); the University of Maine at Augusta (UMA); the University of Maine at Farmington (UMF); the University of Maine at Fort Kent (UMFK), the University of Maine at

Presque Isle (UMPI); and the University of Southern Maine (USM). The System also includes the University of Maine School of Law and the University of Maine Graduate and Professional Center.

Specifications / Scope of Work:

Capabilities can include some or all of the services listed below:

  • Marketing campaign development;
  • Integrated marketing and overall plan development recommendations;
  • Market research and analysis;
  • Advertising and collateral copywriting and editing ;
  • Script writing for broadcast radio and television commercials and/or
  • promotional videos;
  • Email marketing, including list acquisition and deployment;
  • Request for Qualifications (Non-IT) – Advertising and Marketing Consultant
  • Services Dated: 02/27/2023
  • University of Maine System RFQ Page 7 of 39
  • Rev. 08/03/2022
  • Production supervision, coordination and postproduction of broadcast
  • radio and television commercials;
  • Creative development and production of print, billboard, cinema, social
  • media and digital advertising;
  • Make media buys and supply all materials to media outlets in accordance
  • with media deadlines;
  • Provide expert data collection , planning and recommendations;
  • Produce brand-building assets with long-term value as marketing tools;
  • All other services related to the development and execution of successful
  • advertising campaigns for the University
  • Development of long and short films, videos and documentaries to be used
  • for broadcast airing;
  • Development of podcast and vlogging for system-wide communications
  • strategy for external use
  • Producing and executive producing of long and short films, videos and
  • documentary to include script writing, logging, transcription
  • Photography
  • Copywriting
  • Illustration
  • Graphics Animation
  • Environmental Design and Tradeshow development and design

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