Scope: In helping Cedar Rapids Tourism move forward, the selected agency will complete the following parts of this project with possible additional duties assigned.
1. Brand Discovery & Strategy
The Brand Discovery & Strategy will include:
• Stakeholder interviews & research
• Audience segmentation & persona development
• Competitive analysis & positioning
2. Brand Identity Development
The Brand Identity Development will include:
• Name, logo and slogan redesign for Cedar Rapids Tourism • Development of a visual and verbal brand identity (color palette, fonts, voice/tone) that will communicate the brand
• Development of brand guidelines and templates for three entities: Leisure, Sports and Meetings
• Development of a strategy to deliver our destination promise to the visitor, enhancing our reputation in the market as Cedar Rapids experts
3. Creative Campaign Concept
The Creative Campaign Concept will include:
• Campaign theme and storytelling framework
• Development of campaign assets, including photography and videography
• Messaging to be used in promoting the region
• Media kit template
Due Date: 8/13/2025 03:00:00 PM (CT)
Contact:Ann Baker a.baker@cedar-rapids.org (319) 286-5022
