The Spanish wine appellations of Ribera del Duero and Rueda are launching an RFP to identify an agency partner to carry out a 5 year project.
OBJECTIVES:
Design and execute a broad marketing strategy conducive to:
1- Increasing the sales of D.O. RIBERA DEL DUERO and D.O. RUEDA wines in the US market
2- Development of a differentiated positioning under specific guidelines
3- Establish a Positive Reputation for DO Rueda and DO Ribera del Duero
Castilla y León is the largest of the 17 autonomous regions of Spain. This northern part of Spain’s central plateau, rising to between 880 and 1,000 m (2,900–3,300 ft) above sea level, takes up about a fifth of the entire country. Centred on its capital, the university city of Valladolid, most of Castilla y León is thinly populated table land almost encircled by mountains. It is separated from the hub of Spain (Madrid and Castilla-La Mancha) by the central mountain range which rises to over 2,000 m near Avila and Segovia. To the north, the Cordillera Cantabrica, which peaks at over 2,600 m, deflects the maritime influence of the bay of Biscay.
The river Duero (known as Douro in Portugal), which cuts a broad valley in the rather featureless plain, provides a natural water source. Grain, sugar beet, and vines are grown along its length.
Contact for more information:
Felipe Gonzalez-Gordon
Director
PARALLEL 36
email – felipe@Parallel36.com
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