- Passenger Questionnaire for on-board, in-person interviews.
- Transit Attitude and Awareness Survey for non-rider interviews.
- Report of Survey findings, including executive summary, research objectives, methodology, review of results, conclusions, basic data tabulation, cross-tabulation input, and appropriate graphs, charts, and diagrams to effectively communicate the results of the survey.
- Report of Survey findings, including executive summary, research objectives, methodology, review of results, conclusions, basic data tabulation, cross-tabulation input, and appropriate graphs, charts, and diagrams to effectively communicate the results of the survey.
- Report of analyses with executive summary. Individual analysis for each provider that incudes, but is not limited to: current staffing, marketing budget, areas of coverage, goals and objectives, and limitations/opportunities.
- 50 full-color, bound copies of the Passenger Questionnaire Report, 50 full- color, bound copies of the Transit Attitude and Awareness Survey Report, and one PowerPoint highlighting the results of both surveys. The DRAFT PowerPoint must be submitted to the Contract Manager for review and editing prior to scheduling the presentation. The FINAL approved PowerPoint must be submitted to the Contract Manager no less than one week in advance of the presentation.
- Assess findings of research and determine the most effective form of outreach of communication, messaging, and tone.
- Develop a strategy that addresses the relationship between SBCTA and Mountain/Desert agency brands, service, program and project brands.
- Enhance agency awareness and identity for the transportation agencies in the Mountain/Desert region.
- Evaluate media (both in digital and print) and make recommendations to identify opportunities locally to increase reach.
- Provide additional options which may be non-traditional but value added opportunities such as promotions, giveaways, editorial opportunities, and social media engagement.
- Develop performance evaluation measures for all marketing activities or strategic planning activities conducted.
- Present a marketing brief to be presented to SBCTA no later than one month after survey results have been presented to address the marketing efforts from the research. The marketing brief should explain the purpose of our efforts, measurements of success, setting the tone of our marketing outreach, identifying our audience/personas within the communities, and creating awareness of agency branding and messaging.
- Work within the existing brand identities for the respective transit agencies to develop considerations for placement on brochures, website pages, advertising, media kits and the like.
- Media placements (both digital and print) should be identified and placed following SBCTA approval.
- Perform media production services including but not limited to creative concept, graphic design, photography, copywriting, press releases and printing.
- Create a toolkit that can be provided to each agency with an explanation of program overview, branding guidelines, tone and form of outreach, inventory of all content created for agency, and all other content associated with the community outreach.
- Provide guidance as requested by SBCTA throughout the life of the contract on matters of marketing
- A post-survey development and execution on the last month of the 12 month contract with the same demographic mentioned in Task 2 and Task 3 to measure public awareness within communities.
- The implementation of marketing outreach into existing brand identities for all agencies involved
- Analysis and report of new strategies with ridership comparisons
- The effect on ridership
- The effect on public awareness of the agencies
- Expected ongoing use of the toolkits provided.
