The Ministry of Jobs, Trade and Technology (JTT) intends to pursue a variety of search engine marketing and search engine optimization strategies to support investment attraction and export development for British Columbia’s products and services in international markets. One of JTT’s key marketing assets is the Trade and Invest BC platform (BritishColumbia.ca). The site is published in several languages for localized markets using the Kentico content management system. The Ministry currently uses tools such as Google Analytics, Google Search Console, Google PageSpeed, SEMrush and Screaming Frog to support its SEO/SEM efforts.
The Ministry wishes to qualify service providers with expertise and demonstrated success in search engine marketing and search engine optimization services (the “Services”) for campaigns targeted towards business and consumer audiences in Canada and one or more of the following international markets: China, Japan, Korea, South East Asia, India, the United States and Europe.
The purpose of this Request for Qualifications is to qualify service providers experienced in both Service Areas listed below:
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
