Semantic SEO Basics

Semantic search engine optimization efforts are all about implementing the search intent of potential consumers into the content that a company is creating so that search engines are a lot more likely to promote that content to their users. When someone uses a search engine, that search engine will return relevant results that will provide the user with a solution or an answer to their issues, and to be able to do all that, search engines need to fully understand human language. Fortunately, thanks to machine learning and natural language processing algorithms, search engines are able to understand what types of content they should be serving to their users, however, companies can leverage this opportunity through semantic search engine optimization to increase their ranking on search engine results pages.

Internal links

Companies can increase the ranking of their website on search engine result pages through semantic search engine optimization efforts by using internal links, along with contextual anchor text in their content. Whenever a website visitor opens the company’s website, they are looking for a solution to a problem that they have, and generally, they tend to be looking for the best and easiest solution. If a website visitor has to spend a lot of time looking for the information that they need on the website, they are going to move on to a different website where the process is going to be simpler. That’s why it’s important for companies to provide as much contextual and relevant information to them as soon as the visitor lands on the website, which can be done through anchor text, and internal links. Instead of companies putting all of the information that they want to provide to their website visitors on a single webpage, with the help of a strong internal linking structure, companies will be able to both answer the questions of their website visitors and improve their overall search engine optimization efforts.

Readability

Another great way for companies to implement semantic search engine optimization efforts is by improving the readability of the content that they share on their website. There are many pieces of content all over the Internet that are so full of keywords that the owner of the website is trying to rank their content for, which only makes that content difficult to read, which contributes to a negative experience for the website visitors. However, semantic search engine optimization efforts are not focused on getting companies to rank for a single keyword, because companies get to use words that are related to the main topic, providing the website visitors with a lot more context, which greatly improves the readability of the content. Readability is an important factor for both search engine optimization, as well as user intent, and can improve the overall website engagement for businesses