SEO and PPC Tips for Companies

2022-05-23 by EPR Staff

In today’s digital world, digital marketing has become crucial no matter what the industry or the size of a company might be. It’s one of the best ways for companies to grow, build revenue, and attract more customers. Any plan that outlines how a company plans to achieve its marketing goals through digital channels like social media and search engines is what digital marketing is all about.

Search engine optimization (SEO)

One of the most effective ways that companies can utilize social marketing strategies is through search engine optimization. This is the process of improving a company’s business website so that it can rank higher on search engine results pages for specific phrases or keywords that relate to the company or the industry. When a website ranks for a large number of keywords and has a higher ranking, more potential customers will come across the website and become familiar with the business. The goal of SEO is to generate a lot more website traffic from potential customers from the target audience of a business. These are the people that are actively looking for a specific product to solve a problem that the company provides, as well as people that are searching for more general content relating to their pain points. When it comes to most digital marketing strategies, search engine optimization is one of the basic requirements because it can reach practically any member of a company’s target audience no matter where they’re located in the buying journey. The reason for that is that most customers these days tend to begin their buying journey by looking up specific terms on search engines. However, it’s important for companies to remember that whenever someone looks up a query on a search engine, they rarely go past the first page of the results because they tend to find what they’re looking for on the first page. That means companies need to work hard to land their business websites on the first page of search engine results pages.

Pay per click advertising (PPC)

Another very powerful yet cost-effective strategy for digital marketing purposes is pay-per-click (PPC) advertising. This is a paid form of advertising that most search engines utilize that relies on a system that’s based on auctions. With this strategy companies bid on keywords that they want their ads to show up for, which means whenever a potential customer uses those keywords in their search queries, they will get the company’s ad. Those ads generally appear at the top of the search results, even before the organic search results listings. Whenever a potential customer decides to click on an ad they see, the company then pays for that click, which means instead of paying for ad space, companies only have to pay for the results from their advertising campaigns. PPC ads aren’t only utilized on search engines, they can be found on various other platforms including social media platforms too. They’re very beneficial because companies get a very fast and very high return on investment (ROI).