SEO Tips to Make Search Engines Work Better
You’ve heard it before: New Year, New You. While you’re at it, you’re probably considering a revamp of your firm’s online communication strategy- and if you’re not, you should. Many SEO tactics just don’t cut it anymore, forcing many communicators to rethink their entire approach to SEO.
Here are some quick and actionable tips to get you started on a better footing this new year.
use “#” signs in URLs. Googlebot does not support index URLs that list a
will, however, show emojis in search results. Those little smiley faces can
actually play a huge role in local search- just try searching for a coffee shop
nearby using an emoji!
you’re a brick-and-mortar store, use Google AdWords distance and store visit
reports to make the most of what geographic regions and user locations are
pushing the most in-store purchases.
has gone real-time, so it is vital that you monitor your backlinks in Google
Search Console (Search Traffic > Links to Your Site). Disavow them once a
using widget links as a link building tactic. If you’re attached to widgets,
use them only to boost brand awareness and UX experience.
site speed to 2-3 seconds for your users, and test frequently using tools like
you’re an e-commerce brand, you best be on Instagram. Based on the social media
outlet’s early success with shopping features, these tools are now being rolled
out to countless businesses across a number of industries.
in Facebook customer service. No longer just for wedding photos and articles
shared by your estranged Aunt, you can now sell and purchase goods through the
platform using Facebook Messenger. Get on it.
with LinkedIn ads. It might not be for your, but the platform does allow you to
track conversions for users from your sponsored content and ads.
- Similarly, give 360-degree videos on
Facebook a try.
- Reddit is often overlooked as the weird
cousin of the major social media giants, but the platform is actually the ninth
largest website in the US. You want traction on the site, so start by
experimenting with Reddit’s sponsored content ads.
- Rewrite “thin” content, or get rid of it
completely. Quality is everything, with long-form content proven to get higher
search results time and time again.
- Track which users are leaving your site by
assessing exit pages. Why are they leaving your site? Do these pages need
fixing? You might want to revise them to boost time spent on that website
you’ve worked so hard to make.
- Old content can still drive traffic. Is
this the case for you? If so, why not create a new post with similar content to
drive fresh traffic to your site.
- Remove pop-ups on mobile. A year ago this
month, Google announced it would implement a penalty for pages still relying on
intrusive pop-ups and interstitials, so investigate your alternatives.
Whether your new to
SEO or a content vet, it never hurts to revamp your online strategy. When done
correctly, SEO can be the difference between an average year and a great one.