Library District is seeking bids to perform the services as described in this RFQ. The successful bidder will collaborate with the Library District marketing team to develop robust, strategic marketing and communications campaigns utilizing multiple channels to reach Sno-Isle Libraries community members where they are at. The library is for everyone and it is essential for Library District to demonstrate public value to bring new communities into the library. Marketing at Library District retains, attracts, and engages library staff, customers and communities through visual identity and storytelling to compel everyone to connect with their library. The Library District marketing team is seeking additional capacity from the successful bidder to provide specialized services to build departmental efficiency and expand our reach to gain traction.
The successful bidder will collaborate with our marketing team to perform the following activities:
• Develop an extension of brand foundation and current identity, including: mark, badge, and elements such as patterns to broaden the use of the brand in different marketing channels. Library District brand guide can be found here bit.ly/SIL-BrandGuide
• Build brand awareness and demonstrate the value of the library through targeted campaigns driving individuals to get a library card.
• Create compelling content and messaging using approachable, inclusive and plain language. Examples include advertising content like call to actions and tag lines, storyboarding, and developing content for brochures.
• Build robust, strategic advertising campaigns using multiple channels, including print, digital, direct mail, radio, and social media.
• Develop and create compelling video content to utilize in pre-roll campaign and Google Performance Max.
• Support graphic design projects as requested for both print and digital. Examples include Annual Report, layout brochures, banner ads, and post cards.
Due Date: February 4, 2025 by 5:00 p.m. Pacific Time
Contact: Joanna Armstrong vendorsubmissions@sno-isle.org
