Background:
California is the leading visitor destination in the United States with more than $130 billion in travel and tourism related spending in 2017. This spending directly supported over one million jobs and generated over $10 billion in state and local tax revenues. Among California’s export-oriented industries, tourism is the fourth largest employer. Since 1998, consistent investment in the California Tourism program (a joint marketing venture of Visit California and the California Division of Tourism) has helped to increase market share and put California in a strong competitive position. About Visit California (VCA) Visit California is a not-for-profit, 501(C) (6) corporation formed in 1998 to work jointly with the State of California’s Division of Tourism to implement the annual Marketing Plan, which promotes California as a premier travel destination. While these two partners (Visit California and Division of Tourism) are separate legal entities, they are commonly referred to jointly as Visit California.Scope of Work:
Company will provide global social media management, including moderation, engagement, escalations and social monitoring services. Company must have quality resources in each specified country that have the capacity to learn and understand the California brand. Ex-patriots living in the United States are also acceptable. Please provide details about your resources for each country and your ability to deliver the required services.- Moderation:
- Engagements:
- Escalations:
- Monitoring:
- Publish content per client-provided calendar up to four times per day, per market;
- Moderation of up to 500 pieces of content (aggregate totals) of content per day;
- Respond to customer questions/concerns with up to 250 pieces (aggregate totals) of content per month; and
- Utilize social listening tool to meet program objectives. Social Media Channels
- Facebook (each country will have its own channel)
- Instagram (1 global channel);
- Sina Weibo (1 regional channel);
- Twitter (1 global channel);
- YouTube (1 global channels);
- WeChat (1 regional channel);
- Other channels as determined by Visit California.
