The South Indian Bank is one of India’s largest banks, with 828 branches nationwide, serving more than 5 Million customers. They seek a social and digital media agency.
Some of the skills they seek from the social agency: Social Listening – Earned, Owned & Paid Media; crisis communications online 24/7, with strong response management capabilities (both earned & owned channels);the ability to develop & execute a targeted social media advertising program to reach out to target stakeholders; the ability to create apps, identify trends and more. The selected agency should also be able to manage all aspects of digital banner creation, content creation and management, search engine optimization, online reputation and more.
The bank is very specific that the selected agency must have firm metrics, and be able to “ensure that there is gain in business from efforts in social media marketing”, and provide firm “recommendations on potential clients, respective products, services & apps” based on social listening & campaigns.
The agency should provide digital solutions- website improvements, eCampaigns, digital media campaigns & more media buying and SEO/SCM suggestions should be made by the agency . All digital & social media marketing solutions should be enabled on mobile device.
The vendor needs to lead the development of social media policy for the bank. The vendor should be well- equipped with the market knowledge as well as the bank product, service & process knowledge. The vendor shall be given a training session regarding the bank details. The vendor should undertake training on social media, trends, usage with the employees of the bank. A detailed curriculum should be planned for this training program in consultation with the bank. The training shall be given to 10-15 officials of the bank.
All proposals are due by November 30, 2015, and proposals can be submitted to Seethalakshmi H, at email@example.com
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