RFP INFORMATION
Questions Due: On or before January 9, 2025
Proposal Due Date: January 27, 2025, 2:00 p.m., CT
Contact: Delia Cummings
Contract Compliance Officer Airport Properties Division
(314) 426-8174
INTRODUCTION
The City of St. Louis (“City”) owns St. Louis Lambert International Airport (“Airport”). The Airport is operated for the City by the Airport Authority of the City of St. Louis (“Authority”),a department of the City. The Authority, on behalf of the City, is seeking proposals from qualified firms to provide Marketing Advisory Services at the Airport. This Request For Proposals with Qualifications (“RFP”) is expected to result in the selection ofa responsive, qualified Proposer to assist the City in this undertaking.
SCOPE OF WORK
The Consultant, subject to and in accordance with the Provisions of the Agreement, shall be responsible for providing Marketing Advisory Services as ordered and directed, in writing, by the Manager. The Marketing Advisory Service must include, but not necessarily be limited to: Strategic and Tactical Marketing Advisory, General Marketing Advisory, General Marketing Assistance, Presentation/Exhibition Support and Administrative Support. Below is a brief statement for each of those responsibilities.
In general, the Consultant shall assist in the Airport’s efforts to further the EXPLORE. EXPERIENCE. EXPAND. messaging, improve commercial communications and continue the on-going market outreach, business-to-business and partnership programs.
A. Strategic and Tactical Marketing Advisory. The Consultant shall assist the Manager in developing and implementing strategic and tactical marketing plans consistent with the Airport’s goals of improving air service (passenger/freight) and enhancing Airport revenues, through related Airport improvements (real estate development and airfield/terminal business development).
B. General Marketing Advisory. The Consultant shall be responsible for assisting the Airport, international, national and regional airline representatives, other airport representatives, related industry interest and certain agents in their efforts to market certain activities at the Airport. The Consultant’s assistance shall include advising on the purchase of media, advertising or other promotional items/events.
C. General Marketing Assistance.
1. The Consultant shall be responsible for general marketing assistance. This assistance must include, but not necessarily be limited to updates and revisions to the Airport’s commercial messaging with the public and the Airport’s business-to-business messaging in various industry sectors, such as, air service development (passenger and freight), airport real estate development and other airfield/terminal business development.
2. Consultant’s assistance must include the provision of graphic design, the production/revision of various collateral marketing materials, the production/revision of STL’s business-to-business web-based presence, the production/revision of various promotional materials, event planning and management, media production and placement, and various other marketing functions as ordered by the Manager.
D. Presentation/Exhibition Support. The Consultant shall assist the Manager in the preparation and presentation of STL’s EXPLORE. EXPERIENCE. EXPAND.R messaging to various public and commercial entities.
E. Administrative Support.
1. The Consultant shall provide administrative support to the Airport’s Marketing Program, including, but not limited to, managing on behalf of the Airport, the reimbursement of vendors for services provided and products, media or materials purchased, for airlines, travel industry organizations, other airports or the Airport.
Note – Reimbursement of vendors for services provided, products, and media or materials purchased, is historically more than fifty percent (50%) of the Contract Not To Exceed Amount, which has been averaging close to seventy-five percent (75%) of the annual budget over the most recent three Contract Years.
FAILURE TO PERFORM
A. If the Airport Representative determines at his/her sole discretion that the quality or quantity of any work required to be performed under this Agreement is unacceptable or that the Contractor has failed or refused to perform the work, the City may take reasonable and necessary actions to perform the work or remedy the Contractor’s failed or under performance(s).
B. All reasonable costs or expenses incurred by the City will be promptly and timely paid or reimbursed by the Contractor as provided for in this Section. The City may deduct such costs, plus 15 % for administrative costs, from any payments due to the Contractor under this Agreement or the City may invoice the Contractor for such costs which will be due within thirty (30) days of the City’s written request.
C. The work, if necessary, and any other actions taken by the City pursuant to this subsection may only be performed after first providing at least five (5) working days’ notice to Contractor of such failure to comply.Subsequent to receipt of notice that the City will perform the work or remedy the breach or default, the Contractor must not undertake further performance of such world without the specific prior authorization from the Airport Representative.
D. Within the five (5) working days’ notice period the Consultant may demonstrate to the City why no such alleged failure is present or timely remedy such alleged failure having obtained the Airport Representative’s specific prior authorization to undertake further performance of such work. The City may forestall any work or actions it is entitled to perform pursuant to this subsection if such failure cannot be reasonably cured within five (5) working days and provided the Consultant promptly and diligently pursues corrective action to the City’s reasonable satisfaction.
