Founded in 2006, Stanton and Company LLC (S&Co) has become the go-to-agency for a variety of philosophy-driven brands. Top on the list of these brands are lifestyle experts, brands within the healthy and active living industry, and exceptional athletes.
Headed by Amy K Stanton, the PR agency has grown into a full-service marketing and communications firm that develops customized strategies and tailors each client’s plan to their objectives. With the agency focusing on generating awareness and momentum in the women’s sports category, it adopts a concerted approach in supporting the undervalued and underleveraged this category of athletes.
Given the exceptional approach adopted by S&Co, a brief overview of the firm’s founder and services provides more insights about the company she heads.
Built upon a background in conventional marketing and extensive experience in growing and building female-oriented brands, Stanton introduces a unique perspective on the feminine landscape, the impact of unleashing the true feminine power on one’s happiness, and the role that femininity plays in personal and professional lives.
Prior to founding S&Co, Amy served as Martha Stewart Living Omnimedia’s first chief marketing officer (CMO) and as the head of marketing and communications for New York’s Olympic bid in 2012 (NYC2012). For the NYC2012, Stanton developed and implemented local and international marketing campaigns. Amy started her marketing journey as an account manager in advertising agencies like BBH, BBDO, and JWT.
To boot, Stanton’s experience in building different female-focused brands and a variety of strong relationships with powerful women influencers has inspired her thinking about femininity and how women can achieve their full potential.
To cement her position, Stanton, together with Catherine Connors, co-authored the book The Feminine Revolution. The book challenges the idea that femininity equals weakness and encourages women to embrace their feminine qualities as a source of power. At the same time, she has received accolades from brands like BlogHer, Women in Sports and Events (WISE), and Sports Business Journal, while S&Co has been recognized as an industry leader.
Services that stand out within S&Co’s company include brand marketing, sponsorships and partnership cultivation,and public relations.
By relying on innovative grassroot marketing and emerging media, S&Co’s team works with brands they love and they promote them in ways that excite them. All PR initiatives are informed by strategically sound aspects of the target brand.
Cultivation of Sponsorships & Partnerships
While collaborating with brands, individuals, events, and properties, S&Co develops partnerships and sells sponsorships that have meaningful impacts on all parties involved. To guarantee long-term success of these relationships, S&Co places significant emphasis on meaningful activation of sponsorship sales to enable long-term success for resulting relationships.
S&Co approaches PR as the key component of its brand marketing plan. Using tactics that range from influencer marketing to traditional media, to blogger engagement, the PR agency tailors PR campaigns to its clients’ needs.