STRATEGIC COMMUNICATIONS AND PUBLIC OUTREACH SUPPORT
FOR WORKFORCE SOLUTIONS CAPITAL AREA
Workforce Solutions Capital Area Workforce Board (Board) is seeking proposals from experienced professional firms to provide strategic communications and public outreach/marketing services to the Board.
BACKGROUND INFORMATION
The Workforce Solutions Capital Area Workforce Board (hereinafter, “WFS”, “the Board”, “Workforce Solutions”) serves as the leadership and governing body for the Austin/Travis County workforce system. The Board administers workforce development services/programs with its Board of Directors representing business, education, labor, economic development, community-based organizations, and public
entities.
The Board was organized in 1984 as a non-profit corporation in the State of Texas, with tax-exempt status under IRS code 501(c)(3). It is part of the Texas Workforce Solutions Network – comprised of the Texas Workforce Commission (TWC) and twenty eight (28) local workforce boards. The Board also serves as the designated grant recipient and administrative entity for workforce development program funds allocated to the Austin/Travis County workforce
development area.
SCOPE OF WORK
The contractor will provide the following services to Workforce Solutions Capital Area
(WFS):
Strategy:
a. Work with WFS business units to develop customer personas (i.e., find customer
needs, pain points, and lifecycle stages) for service lines to better inform messaging and improve connection with customers. This includes, but is not
limited to:
i. Customers seeking job training services, and
ii. Employers seeking well-qualified employees.
b. Develop creative strategy to align and improve creative assets and messaging
that are needed for general outreach, engagement, and enrollment. This
includes, but is not limited to:
i. Direct job seeker engagement; and
ii. Employer recognition programs and industry sector partnerships.
c. Help develop and set KPIs to measure outcomes of customers reached and
engagement toward conversion.
d. Seek to coordinate with and compliment other related business-to-business and
business-to-consumer optimization efforts of WFS.
Public outreach functions (related to programs administered by WFS):
a. Assist in finding opportunities for and developing media pitches aimed toward
increasing participation in job seeker programs and employer initiatives.
b. Assist in planning (i.e., agenda-setting, messaging, and logistics) and attending
events. This includes, but is not limited to, media events and community
engagement sessions (estimated one per month) to connect the community and
employers with WFS’ services.
c. Assist in the development of talking points for CEO or designee for special
events and press conferences.
d. Support WFS staff in the development of print/digital content to promote
programs, events, and/or outreach campaigns.
e. Assist in the development of social media calendar in consultation with WFS
departments.
f. On an as needed basis, serve as a communications consultant to promote WFS’
programs, initiatives, and/or events for public outreach purposes.
SUBMISSION
Electronic copy must be emailed to WFS Procurements at
wfs.procurements@wfscapitalarea.com by Response Deadline, 12:00PM (CST) on
March 18, 2022.
