Successful Ecommerce Marketing Strategies
Amazon managed to go from a garage business to a worldwide corporation that sells pretty much everything, becoming the biggest name in the eCommerce industry worldwide. Jeff Bezos managed to achieve this with Amazon through a combination of hard work, innovation, vision, and marketing strategies.
Whether a business is just starting with a business or already established itself in the industry space, business owners need to stay up to date with all new marketing trends and technologies that can reach the target audience and grow.
It’s quickly growing into a popular search method because the public doesn’t have to spend as much time and effort typing into a search bar to find what they’re looking for or even find the right terms for it. All people need to do is vocalize what they’re searching for to a search engine, and they’ll get the results they need.
Marketers are expecting that about half of all online searches will be done with voice search in a few months, which means ignoring this opportunity means losing out with the competitors who are already working on incorporating the feature.
Businesses should be optimizing their content for voice search to attract more organic traffic to their websites. Although it’s not easy to optimize this content because there aren’t too many tools to help analyze popular voice search terms, those tools are bound to become plentiful in the near future.
Research has shown that nearly 80% of the population watches videos every week. In contrast, over half of them watch videos daily, so video content is key in reaching the target audience.
Investing in product descriptions and high-quality images are great, but when people want to buy something, they want to see what they’re going to get, which is why video is important. Through video content, businesses can tell the story behind the business and behind the product that’s being sold. Customers will be more likely to purchase an item if they can relate to a story instead of looking at pictures of a product.
Video content can also be used to share reviews from other customers and show the potential consumers benefits of using the product while also relating it to current trends.
One of the most popular marketing strategies these days is targeting VR technology as well as wearables. Many of the world’s biggest brands are already using virtual reality to attract and retain customers in different ways because this type of marketing strategy can bring the consumers closer to the experience of having the product.
Furthermore, businesses that start using visual reality in their marketing strategies can get an advantage by testing out the technology and innovating it when the time comes for the industry to expand.