SUNY BROOME ISSUES MARKETING RFP
SUNY Broome is soliciting proposals from qualified marketing agencies interested in executing a marketing research and services plan, and performing specific functions addressing three closely interrelated initiatives.
Scope of Work:
Initiative One:
The College is seeking responses from recognized marketing organizations with experience developing evidence-based data and targeted marketplace engagement strategies.
The selected firm will provide the following services:
- Develop a comprehensive collection of Adult Education Market research data based on best practices.
- Work with SUNY Broome Institutional Effectiveness and Enrollment Management to ensure that the data provided is sufficient for analysis
- Conduct a series of surveys (i.e., panel and online surveys) interviewing those living in surrounding counties to determine educational needs, preferred methods of contact, and other engagement practices and
- Conduct focus groups to strategically targeted adult
- Ensure representative samples and results, and analyze the data to meet research requirements and propose innovative
- Provide support and be available for any questions or clarifications throughout the proposed engagement period
Initiative Two:
The College seeks a recognized marketing research and strategy firm to analyze trends in the state, and regional Food and Beverage Systems industry.
Specifically the selected firm will:
- Analyze the regional Food and Beverage Systems industry, and its ability to support and collaborate with expanded educational programs, entrepreneurial resources, workforce training and facilities.
- Analyze the economic and demographic characteristics of the Southern Tier
- Assist in the development of Food and Beverage industry educational programs and services, and provide recommendations on best
- Interview business partners and potential new students, including local organizations and high school administrators, to estimate the impact of potential educational programs and
- Project economic impact of any recommendations on local business and the community in
Initiative Three:
The College is seeking responses from recognized marketing organizations with experience working in both high profile culinary product and service promotion, and higher education recruiting.
The selected firm will work with key stakeholders at the College to ensure the development and effective implementation of a comprehensive marketing strategy. The firm will be asked to provide a variety of services including the following:
- Development of market strategy in collaboration with potential constituent
- Specific identification of target demographic groups and associated marketing tactics, evidenced by Target Market Research.
- Development and implementation of a promotional campaign strategy, including suggested strategic
- Development of key marketing materials in collaboration with the College’s Marketing Department.
- An organizational structure and schedule for street-level student recruitment (and influencer targeting). This may include recommendations on
- A series of strategic promotional events leading to the grand
- Co-development (with the college) of branded messages for use in traditional and social
- A media buying schedule and outlet map, based on demographic
Due Date:
May 7th, 2018
Contact:
SUNY BROOME COMMUNITY COLLEGE
PURCHASING OFFICE
CAMPUS SERVICES BUILDING
907 FRONT STREET
BINGHAMTON, NEW YORK 13905
SUNY graduates include Ronn Torossian, CEO of 5WPR.
