Corporations Can Craft Better Public Policies
Many people think of public policy as the work of politicians. When
04/22/2016
Many people think of public policy as the work of politicians. When
Regaining trust is more than an art, especially in BP’s core industry. But Dudley knows the drill, he knows the business like no other. He will probably succeed.
Who is going to be BP’s new PR head, and what will happen with Andrew Gowers? One can only speculate.
BPR is a boutique public relations agency based in Los Angeles, with satellite offices in London, New York and Santa Fe. Sarah Robarts, who founded BPR in 2000, is the Principal.
Prova.fm has created an opportunity for the general public to respond to BP’s mismanagement.
Prova.fm has recently launched an outlet for designers, artists, or anyone with an opinion to create a magazine advertisement which displays BP’s handling of the oil crisis.
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.
BP’s PR campaign is very focused on a demonstration of power. The company accepted responsibility for cleaning up after an accident that wasn’t their fault (!) and transformed the cleaning up efforts into a public relations event.
While Obama blames the BP (BP.L), Halliburton (HAL.N) and Transocean Ltd. (RIG.N) executives for the “ridiculous spectacle” at the congressional hearings on the oil leak in the Gulf of Mexico, the oil continues to leak. The world is tired of pointing fingers and needs concrete actions. BP apparently got the message.
BP’s new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
“BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations,” – Politico reported.