The curated-archive navigation surface for EPR's Donald Trump communications cluster. A decade of coverage organized by tier and by both layers of the cluster architecture — five eras and five themes. The canonical analytical hub is at /pr-stunt-trump.
This week Trump called for a Goodyear boycott over a workplace dress-code policy. The stock dropped 2.4% in a session. Goodyear's response — factual clarification, brand-value reaffirmation, no policy retreat — is emerging as the template every Fortune 500 communications team should be studying for the current political cycle.
The 2018 SEC tweet that triggered the Tesla "funding secured" fraud case became the operating template for every Musk PR cycle since — through the Twitter acquisition, the rebrand to X, and the 2025 Trump-Musk feud. EPR's canonical Elon Musk retrospective.
In March 2018 I predicted Hope Hicks had a great PR future. Eight years later: Fox Corporation EVP, Counselor to the President, hush-money trial witness, Fulbright Board appointee. The 2018 prediction, graded in 2026.
NBC walked into a conflict-of-interest storm last week. Trump kept his executive-producer credit on The New Celebrity Apprentice. Hope Hicks confirmed on the Trump side. NBC has said almost nothing. Ten days in, the accusation is becoming the record — and that is a strategic error the network still has a narrow window to correct.
Ten years on, the trade press retrospective on Trump's 2016 media operation reads differently. Four operating principles, two case studies (the veterans-charity fundraiser, the Megyn Kelly cycle), and the honest verdict on what actually transferred into two presidencies.
The foundational case for the Trump crisis-comms model. Concurrent legal and reputational timelines run in parallel for years. Reputational defense deployed as adversary attack. $25M settlement landed on the operator's timeline — 18 days after the 2016 election. What every operator now extracts from the playbook.
Mexico spent a decade as the single most-named foreign country in American political communications. Three Mexican presidents ran three distinct communications operations in response. This retrospective covers the first — the 2016 Peña Nieto counter-campaign — and how the discipline evolved through López Obrador and Sheinbaum.
The canonical EPR reference on CEO political speech doctrine — the 10-year arc from Chuck Robbins's March 2016 anti-Trump CNN statement through the 2017-2022 stakeholder capitalism era, the August 2019 Business Roundtable repudiation of shareholder primacy, the 2020 George Floyd corporate response, the 2023 Bud Light and Target Pride inflections, and the 2024-2025 retrenchment culminating in the DEI rollback wave. Five operating principles for 2026.
A retrospective on the public-relations firms that serviced the Trump Organization and its properties across the most-covered decade in American commercial communications. Who took the work, who kept it, and what it took to service a client the rest of the industry publicly walked away from.