PR Perspectives
Sports PR: Top Sports Public Relations Firms
Additionally, there are also sports PR firms that work on connecting the right athletes with the right corporations for sponsorship opportunities.
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ford
PR News
Porter Novelli CEO Wins Big, Denver PR Big-Wig Passes Away
Here's a roundup of some of the biggest news stories of the past week.
Corporate PR & Corporate Communications
New Ford CEO Faces A Major PR problem
Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.
PR News
First Ford Mustang Owner Ford's Biggest Brand Advocate
In maybe the best case of brand loyalty anywhere, the very first Ford Mustang ever sold remains in the original owner's possession. What's more the 1964 convertible pony car is not for sale, according to this report at The Daily Herald. Of the 8 million or so mustangs sold since the model came to life, the one sold to Park Ridge resident Gail Wise is believed to be the first sale ever.
PR News
Ford Mustang Ad Goes Viral after Placement on Facebook Logout Page
Ford Mustang is one of the first brands to test the new advertising options on Facebook's Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford's own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign's success.
PR News
Ford and Toyota on Two Ends of Social Media Marketing
Ford has taken to social media marketing for all of these reasons, hoping to get ahead of the curve on leveraging online outlets to push their message through.
PR News
The One Ford Initiative and Collective, Intelligent, Digital Marketing
Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford's "One Ford" initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.