Ford - Everything Public Relations

Sports PR: Top Sports Public Relations Firms

Sports PR firms can work from one perspective or many. Some almost exclusively represent the athletes, some represent the corporations that are intricately and intimately connected with sports from the industry standpoint, some connect corporate sponsors with endorsing athletes and some do it all. Here are a few firms excelling at sports PR and representation. […]

New Ford CEO Faces A Major PR problem

Alan Mulally

Ford Motor Company may have made it through the Great Recession in the best shape of all US automakers, but that does not mean incoming CEO Mark Fields does not have some immediate issues on his plate. On April 21, Ford officially announced the planned retirement date of CEO Alan Mulally (at left), and the ascension of current CEO Fields.

First Ford Mustang Owner Ford’s Biggest Brand Advocate

Mustang brand

In maybe the best case of brand loyalty anywhere, the very first Ford Mustang ever sold remains in the original owner’s possession. What’s more the 1964 convertible pony car is not for sale, according to this report at The Daily Herald. Of the 8 million or so mustangs sold since the model came to life, the one sold to Park Ridge resident Gail Wise is believed to be the first sale ever.

Ford Mustang Ad Goes Viral after Placement on Facebook Logout Page

ford-mustang-facebook-logout-ad

Ford Mustang is one of the first brands to test the new advertising options on Facebook’s Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford’s own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign’s success.

Ford and Toyota on Two Ends of Social Media Marketing

All new Ford Figo

The auto industry still seems to be in turmoil, with American manufacturers still struggling with their re-branding efforts and foreign car companies beginning to face their own marketing woes. Social media may seem like the likely answer for overcoming many of these advertising obstacles, but can it prove to be the kind of savior such […]

The One Ford Initiative and Collective, Intelligent, Digital Marketing

Ford Logo

Ford Motor Company has announced a partnership with North Plains, the makers of the TeleScope digital asset management platform. Ford’s “One Ford” initiative is now more of a reality with the capabilities of these new technologies. The collective power of organizations like Ford can now be applied to greater customer satisfaction as well as operating costs.