Businesses Still Using Traffic as Main Indicator of Performance in Google Analytics
Google Analytics is a service that’s been available for many years now. You'd think that businesses went from traffic to other indicators in analyzing their online presence. You'd generally be wrong, as 73% of businesses are still using traffic in their reports, according to a new study. The DBD Media survey of 50 e-commerce sites showed some other interesting facts. For instance, 67% of websites haven’t integrated social media tracking. This is not very good as it shows companies are not monitoring which piece of their content is shared and where. Let's not forget that social media monitoring could also prevent... Read More >