PR, AI & Communications News
Google TV: Big Bet, Big Problems
Google TV is the biggest swing anyone has taken at the television set since color. Networks block it, the keyboard remote is a problem, and the bet depends on three things breaking right.
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PR, AI & Communications News
No Matter How You Sell it, Nexus One Webstore Was a Marketing Fiasco
Google has announced that it will be shutting down the Nexus One web store, just four months after it launched.
PR, AI & Communications News
Place Marketing: From I ❤️ NY to Visit Iceland to TikTok Summers to AI Discovery
Chris Wisecarvers home state of New Hampshire gets a boost from his YouTube video going viral. First we say Topeka and Google in the social media branding exchange, now states are getting in on the act of visibility, but not from their experts, from would be rappers gone digital.
PR, AI & Communications News
The Topeka Google Logo and Brand Strength
For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.
PR, AI & Communications News
Google vs Facebook: Traffic, Attention, and What to Do With It
Google and Facebook are the two largest attention platforms on the internet. Google is intent traffic. Facebook is discovery traffic. How brands should split the budget between them.
Social Media
Google Buzz and the 14-Year Pattern: Why Google Cannot Build Consumer Social
Google Buzz launched Feb 9, 2010, shut down Oct 2011. Google+ followed and died in 2019. The pattern across Buzz, Wave, Plus, and the post-Threads landscape Google is sitting out.
Technology
Google Battles Facebook with Friend Connect, Now on Drupal and Joomla
Google has launched Friend Connect, a service that lets any third-party website embed social features. The Drupal and Joomla integrations are among the first major CMS adoptions. What Friend Connect actually does, the competitive context with Facebook Connect, and what brand teams should be watching.