First Topeka, Then Granite State of Mind, The World Goes Google

2010-04-02 by EPR Staff

Well, if Topeka can brand their city by enticing Google to name its search engine Topeka for a day, why not make your state, town, business, or even yourself famous via a video on YouTube? This is no new strategy of course, but the recent artistic creation of New Hampshire's Christian Wisecarver is a little bit of a breed apart. Wisecarver decided to crank out a very well done parody of the hit song Empire State of Mind by Jay-Z and Alicia Keys, but in line with his favorite crib - New Hampshire, The Ganite State. His Granite State of... Read More >

The Topeka Google Logo and Brand Strength

2010-04-02 by EPR Staff
topeka kansas

Google never ceases to amaze us with their fun and often impactful doodlings and symbolic outreaches. Yesterday the web's most dominant force changed their name in honor of a city most people could not locate with Google Maps - Topeka. April Fools, or any other time of the year, Google is not too great to engage us with their own brand. In case Topeka, Kansas ever needed some notoriety, hundreds of millions had a chance to investigate them. If ever there were an exercise in the power of a brand, Google is it. The story of "why" basically boils down... Read More >

Google Versus Facebook, Traffic and Where To Shove It

2010-03-17 by EPR Staff
Google Bird

Facebook is in the news again today having apparently surpassing Google's main search page in traffic, at least for a minute or two. However interesting the news might be however, a lot depends on how we measure traffic, as well as what happens when people arrive at our destinations. Facebook, now in deep to investors to the tune of $716 million, has since its inception 6 years ago still not brought in significant revenue, if any at all. Facebook, regardless of its viability, is one of the most interesting startup companies ever launched. The core value of the platform being... Read More >

Google Leans on its Own Apps to Create Tower of Babel

2010-03-12 by EPR Staff
Google Pencil Logo everything-pr

The ability to create a universal language sounds like something that can only happen on a Biblical scale. But Google just may be our modern day version of the Tower of Babel. With the large amount of data the search engine company processes on a daily basis, the past ten years have enabled Google to create quite a translation system. Scouring all those web pages to increase its search prowess, Google is looking deeper into its own infrastructure to refine its translation system. And the data Google collects goes beyond text search on web pages. When it comes to building... Read More >

Google Backlash: Buzz Already Too Public.

2010-02-15 by EPR Staff
google logo 1 everything-pr

Google has already seen some vicious backlash from its recently released Buzz product, namely around the privacy loopholes enabling users' email address to be accessed publicly through Buzz. These default settings were one of the primary concerns regarding Google Buzz's privacy loopholes, as users were in some ways caught off guard by the new options in their Gmail account. Google has since addressed these privacy loopholes, making the following of other users a manual process. But will that be enough to save Google from further backlash? The Google Buzz project was deemed as the search engine's latest attempt to largely... Read More >

Google Battles Facebook with Friend Connect Now on Drupal, Joomla

2010-01-12 by EPR Staff
google mobile algorithm

Open-source content management systems Drupal and Joomla have made Google Friend Connect available on their platforms, reports ReadWriteWeb. This gives users of Drupal and Joomla the ability to leverage the immediate social features of Google Friend Connect without having to do any extra coding. For Google, the availability on these two major platforms gives it a wider potential of publishers to use its service. What Google Friend Connect does is offer social networking capabilities to website publishers looking to add such features without much heavy lifting. Depending on the needs and services of a site, the costs involved for adding... Read More >

Is Email Still a Good Way to Communicate with Your PR Clients

2009-12-18 by EPR Staff
email marketing everything-pr

How do you communicate with your PR clients? Do you communicate mostly by telephone? Do you reach them primarily through email? Or, are you like a growing number of businesses? Do you contact clients mainly through one of the new social media platforms such as Facebook or Twitter? It has even been suggested that Google Wave is a replacement for email. The question of whether email is on its way out is significant for PR agencies, and indeed, for anyone who does business online. Not too long ago, a popular newspaper speculated that email was indeed on its way out. The... Read More >

Google’s Take on the Michelle Obama Image Search Case – A PR Disaster

2009-11-24 by EPR Staff

A week ago an offensive image of American First Lady Michelle Obama dominated the Google Image Search results, an image Google removed back then, as the site posting it violated Google’s guidelines by serving malware to visitors. But today, the image in cause is back, Search Engine Land reports, showing that Google doesn't have any control over the content ranked by its image search algorithms. Whether Google should delete the image in cause, is a matter of debate. My question however is this: how is this particular image, hosted on an obscure site, the most relevant for the Michelle Obama... Read More >

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