PR News
Target Engages Social Media to Boost Christmas Sales
From an online PR perspective, Target's efforts with the online magazine, A Bullseye View, appear amateurish at best.
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Kaplow
PR News
Foursquare Business Pages - A Powerful Marketing Tool
Foursquare Business Pages are now self-serving. According to Foursquare, this is what you'll get: a broad reach, multiple-admin ability to manage pages, mobile access, and much more.
PR News
Columbia and foursquare Partner for 30 Minutes or Less
Columbia Pictures has partnered with the social media site foursquare to create an innovative program that encourages users to interact with the film online and in the real world.
PR News
Hollywood Throws More Dirt on Netflix
Netflix recently announced that is has signed an exclusive deal to air an original TV series called " House of Cards ".
PR News
Skype to Acquire Qik Mobile Video Software
More smart PR and marketing opportunities from Skype: the company will acquire Qik - mobile video software technology for smartphones and tablet computers.
PR News
Social Media Gains Ground in Holiday Marketing Campaign
When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.
PR News
Levick Communications, Kaplow & Widemeyer: Branding the Branders
Everything PR News continues a survey of America's top PR firms. For online business, it a special type of self branding is necessary. The greater a firm's resources, the greater the commitment necessary to engage people online. Some companies still rely on spin and appearances, sending the wrong message. Bottom line, if a company cannot commit, better stay off the porch.
Marketing News & Digital Marketing Strategy
Can the iPhone Help Save eBay?
In business it is sometimes necessary to step back and refocus in order to progress. eBay is just such a company, one trying to catch up with mobile technology and the social Web as fast as it can. This company, and others, can take great advantage of mobile applications and especially the iPhone. Communicating with costumers vie mobile platforms might just save eBay.