ketchum

Ketchum public relations has announced its leadership transition with Senior Partner and President, Rob Flaherty to become Chief Executive Officer, and Raymond L. Kotcher, Senior Partner and CEO, named new Ketchum Chairman. This transition is part of a multi-year plan to ensure seamless management shifts. Flaherty has been involved in all aspects of the firm and has led its largest office (New York), one of its global practices (Corporate) and large client engagements, counseling client organizations and brands like IBM, FedEx, Philips and Pfizer. Flaherty shares his enthusiasm and goals for his new appointment: “I am motivated to maintain the... Read More >

This year's Ketchum sponsored Young Lions Marketers Competition, challenged 16 teams of young international marketers to develop a creative brief for a product or service that would benefit Room to Read, a global organization aiming to increase literacy and gender equality in education. The Gold Lion was awarded to Afonso Ferreira and Francisca Oliveira of Continente in Portugal. [caption id="attachment_35531" align="aligncenter" width="560"] Direct Agency of the Year: Serviceplan, Munich[/caption] Given 30 hours to create a concept, participants later showed their communication plans in a two-page written brief and short presentation to the judging panel. A panel of industry leaders, which... Read More >

Ketchum and IBM won the Best of Silver Anvil Award for the top public relations campaign, "IBM Stages Largest Corporate Volunteer Event in History, Reaching Communities in 120 Countries.” Earlier this year, IBM received thePRWeek Campaign of the Year award and Ketchum and IBM won the Platinum SABRE Award for best campaign of the year. Ketchum's client work garnered the most awards at the event, totaling 10 Silver Anvils, its clients won nine Awards of Excellence. Raymond L. Kotcher, senior partner and CEO was humbled by the experience, but believes these awards were well earned given the company’s track record... Read More >

Ketchum has elected 10 new partners who will be responsible for advancing the agency's mission to provide premiere client service and developing an ideal work environment and experience for employees. Five of the new partners come from operations outside the United States, including the U.K., Russia, India and Argentina. Raymond L. Kotcher, Ketchum senior partner and chief executive officer, believes the new partnership will enhance the company's ongoing effort to be a leader in client and employee satisfaction:   "Partners of the firm demonstrate an extraordinary commitment to providing clients and colleagues with a consistent brand experience…They are agency champions... Read More >

Husqvarna has recently announced appointing Ketchum as public relations agency of record for its U.S. division. As AOR for Husqvarna, Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors. The decision was based on Ketchum's ability to implement programs that drive measurable results, according to John Marchionda, vice president of marketing for Husqvarna: "We chose Ketchum because we immediately recognized their energy, creativity and ability to demonstrate and implement programs that would drive measurable results during the review... Read More >

Ketchum Pleon Germany announced today that it has completed its management transition in Germany. Timo Sieg, managing director in Germany and CEO of Europe, will leave the firm at the end of 2011. Dirk Popp will continue in his role as CEO of Germany, and David Gallagher assumes the position of CEO of Ketchum Pleon European operations, effective immediately. Popp was named CEO of Germany earlier this year based on his record of proven leadership and his commitment to providing clients with superior service. Previously he worked as head of the Düsseldorf office and under his leadership, Düsseldorf quickly became... Read More >

Global public relations player Ketchum has just expanded their operations in India by acquiring the majority stake in one of the countries top PR agencies, Sampark PR. This is the most recent in a acquisition row for Ketchum who has also bought PR businesses from Greater China and Russia in an attempt to expand their global reach and offer localized communications services to its customers. They have chosen Sampark PR for their leading role in the Indian PR market - the agency has been recently nominated by Holmes Report as Indian Consultancy of the Year. The PR company is on... Read More >

Ketchum Pleon has won the International Communications PRCA Award for its campaign for "The Secret is Out: Positioning KFC as an Employer of Choice." Ketchum Pleon CEO of the London office David Gallagher was honored as Personality of the Year. The award for David Gallagher is a bit biased in our view, since the gentleman was a PRCA chairman between 2008 and 2010. It looks like a "scratch my back and I'll scratch yours" type of nomination. As a PRCA chairman, Gallagher worked with the Board and Chief Executive, Francis Ingham, to help rejuvenate the association with a growing membership,... Read More >