kwittken

Nadal Out: New Controversy Surrounds MDC Partners Director Irwin Simon

2015-07-21 by Richard D. Pace
MDC Partners News

MDC PARTNERS SCANDAL: NADAL OUT, NEW CONTROVERSY SURROUNDS MDC DIRECTOR IRWIN SIMON OF HAIN CELESTIAL On Monday evening, after market closing it was announced that Miles Nadal has stepped down his CEO and board position at MDC Partners as Everything PR reported earlier today.  There is an ongoing SEC investigation, Nadal is repaying MDC $8.6 million, and will also “repay $10.58 million in retention amounts received between 2012 and 2015, and he is not eligible for any compensation payments or severance”, according to The Wall Street Journal. Time will tell whether Nadal and any other executives are indicted or further action is... Read More >

Miles Nadal CEO of MDC Partners: Steps Down to Retire

2015-07-20 by Richard D. Pace
CEO MDC Partners Miles Nadal

- Will Miles Nadal of MDC Partners Be Indicted? - Allison & Partners, Sloane & Company, HL Group & Kwittken are among the PR firms whose owner is being investigated by the SEC. According to Ad Week, “In October, the SEC requested information about MDC Partners reimbursements for Nadal’s medical expenses, travel and commuting costs, along with charitable and other unspecified expenses, all of which reportedly “lacked appropriate substantiation over the six-year period from 2009 to 2014. According to the holding company’s 2015 proxy statement, a document required by the SEC to keep investors informed of financial details, Nadal received... Read More >

Media Companies’ CEOs See Big Impact in Industry from Mobile-Based Technology

2012-09-25 by Almaz
Tablet and Smartphone usage tips

Mobile technology seems to be the next big thing, not only in articles from companies that offer such devices, but also in studies of different industries. Media CEOs see an important impact on this industry in the future from mobile-based technology, as a new study shows. The survey made by Ernst & Young in September among CEOs from media and entertainment companies on digital growth revealed that many of them use social media now, but think the great effect on the industry will be that of future mobile-based technologies. The main role of social media, as perceived by these CEOs,... Read More >

BMW Cheers for Victory: New Olympic Campaign #BMWTeamUSA

2012-07-29 by Almaz

Debuted during NBC’s broadcast of the Opening Ceremony of the London 2012 Olympic Games, the new BMW 3 Series xDrive - Victory ad celebrates America athletes, illustrating the unique symmetry between two benchmarks of sport performance: the BMW 3 Series and the athletes of the BMW Performance Team. The full version of the ad - a 60-second spot - features 2012 U.S. Olympic Team members Ricky Berens (swimming), Natalie Coughlin (swimming), Sanya Richards-Ross (track & field), Evelyn Stevens (cycling) and Mallory Weggemann (swimming, Paralympic), as well as Olympic legends Bryan Clay (decathlon) and Janet Evans (swimming). Featured below, a shortened... Read More >

Live Q & A: Peter Shankman on Tokkster.com

2012-01-11 by Aaron Sarno
Peter Shankman

Peter Shankman, founder of Help A Reporter Out (HARO) and recognized worldwide for  his ability to invent new ways of thinking about Social Media and PR, will be hosting a live Tokkster Q & A chat session on Wednesday, January 18th at 6:00 pm EST. The event, which is free and open to all, will be connecting Shankman in real time with other audience members concurrently visiting the same page. Named one of the “100 Things to Watch in 2012,” by top ad agency JWT, Tokkster is living up to this prediction and is highly anticipating this event.  “We are... Read More >

Target Engages Social Media to Boost Christmas Sales

2011-12-02 by Archie Obrien
target

Target Corporation (NYSE:TGT) launched its own online publication back in September, A Bullseye View, to broadcast regular news and updates from its 1,767 stores across the US, and to engage shoppers via social media with special promotions, gifts, and giveaways. With simplistic blog design, and red-white branding, A Bullseye View is part of Target's online strategy, a cost effective marketing approach to boost Christmas sales. A Bullseye View's Twitter account has a moderate number of followers, but has already been used as a news ticker for Black Friday and Cyber Monday promotions. As Christmas draws near, the company attempts to... Read More >

BMW’s New Brand i Could Be the Beginning of a New Era

2011-02-21 by Aaron Sarno
BMW I Brand

"i was born today, February 21st, 2011" - a slogan that could be the beginning of a new era for BMW. The sub-brand "i" will market under its umbrella all the future electric vehicles from BMW, and the first to open the line will be the Megacity urban car. According to BMW, "i" stands for innovation - a difficult sell, considering that I is also the first-person, singular personal pronoun (subject case) in Modern English. But unlike the BMW brand, the pronoun is capitalized - perhaps the most important distinction in this case. The i family will market BMW's "sustainable... Read More >

MDC Partners Acquires Majority Stake in PR Firm Kwittken & Company

2010-09-10 by Almaz
MDC Partners Logo

MDC Partners owned Kirshenbaum Bond Senecal & Partners from New York has acquired a majority stake in Kwittken & Company, a public relations agency in New York. The deal costs MDC and estimated 10 to 15 million USD, according to the New York Times, a fair deal considering they are acquiring a PR company with a revenue of nearly 10 million dollars and clients such as Better Homes and Gardens Real Estate, McGraw-Hill, and Thomson Reuters. The move by MDC adds to the growing recognition manifested on Madison Avenue for the increasing use of public relations by marketers to effectively... Read More >

Kwittken & Company: PR Funny of the Day

2009-10-02 by Richard D. Pace
word of mouse

No one is immune to it, not even the best of the best. But we prefer to see things with a smile today. If "word of mouth" applies for traditional marketing, why should we call it the same online? Kwittken and Company's small error on the corporate site could actually pass for a creative license if we think about it... It cannot be "word of mouth" online, (unless we count video and podcasts). It has to be "word of mouse" - it certainly sounds better than "word of keyboard." So "word of mouse" could be a new term to describe... Read More >

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