A PR agency profile can seem comprehensive, but understanding what it truly reveals about a firm is key. Learn to evaluate specialty, leadership, scale, and client evidence to make an informed selection, rather than relying solely on a superficial reading. This guide helps you go beyond the surface to assess fit.
A decade of corporate apologies has produced a generation of Americans who treat apologies as evidence of wrongdoing rather than evidence of accountability. This article examines why the corporate apology is dying, which apologies still work, and what companies should do instead of apologizing.
The CEO firings of the past two years reveal a consistent pattern: a board loses patience, a "strategic review" leaks, a "mutual decision" is announced, and a new CEO blames the last. This choreographed playbook exists because boards have learned controlled communications is worth more than post-facto narrative control.
Mary Barra at GM and Jim Farley at Ford — the two excelling auto industry CEOs of the 2010s and 2020s. Barra's 12-year tenure, the ignition switch crisis, the EV pivot. Farley's Bronco relaunch, F-150 Lightning, the F1 return. The operating template Fortune 100 CEOs now copy.
Football is a communications business. This article details the communication strategies of managers, captains, broadcasters, owners, and agents, analyzing their methods for moving audiences and shaping the sport's narrative.
The consensus advice for chief executives during contested public moments has shifted. What was once a clear directive to speak up and demonstrate values has now become a nuanced decision. Today, saying something could be worse than saying nothing, leading to divided, polarized, or hostile responses. Learn how to navigate this new landscape.
Executive reputation is the most valuable and most fragile asset for companies. It's built over years through operational track record, strategic narrative, public communication discipline, and industry credibility. However, it can be lost in 90 minutes due to personal-conduct allegations, public-statement crises, or legal exposure. CEOs who prioritize crisis preparedness are more likely to maintain their reputation.
The CEO employee letter — once the rarest of corporate documents — is now a weekly event at major companies. The genre has matured. The drafting workflow has changed completely.
2023–2026 has produced the most editorially active creative leadership reshuffle in modern fashion history. What the cycle means for the houses, the directors, and the communications work around the transitions themselves.
Command-and-control is out. Shared decision-making, flexible hours, real autonomy are in. The companies attracting and keeping the best talent are changing how leadership actually works — not writing new mission statements. Evolution or revolution depends on the organization, but the direction is consistent.
