Small Business Marketing Tips
Small business owners don’t have to worry about waiting to create a large enough budget to be able to create marketing campaigns. In fact, before small businesses spend a single cent on marketing, business...
Tagged: marketing
BRAND AND MARKETING STRATEGY SERVICES
The purpose of this RFP is to invite Respondents to submit their Proposal for delivering brand and marketing strategy services. WorkSafeBC is an independent statutory agency that serves nearly 2.3 million workers and about...
The Pandemic Changed Consumer Appetites
COVID-19 has been blamed for a lot of things but to the DTC industry, it’s getting a lot of credit for bolstering sales. Global PR firm Diffusion has been tracking consumer trends since 2018,...
Celebrity Marketing With a Twist
In December 2020, a viral ad debuted online, showing Satan finding his perfect match, a woman, by the name of 2020. The ad showed the journey from the moment that the couple was first...
Basic Marketing Guidelines
With the development of the internet, it’s become a lot easier for businesses to communicate with clients, consumers, and target audiences at large, which has made a lot of marketing efforts easier to create...
Creating a Marketing Strategy
The overall plan that a business has to reach the target audience, or the prospective customers, and then turn those people into consumers of the company’s products or services is that company’s marketing strategy....
Difference Between PR and Marketing
Since the media world is constantly evolving, the ways that brands maintain and grow their presence have to evolve alongside it. In the past, many companies mainly relied on traditional PR, which included working...
Consumer Insights: Why Are They Important in Marketing
Today, customers across retail spaces expect high-quality goods and services to be matched with high-quality experiences. However a major challenge remains: how can companies and their target audiences understand each other enough to develop...
SEO Will Shine Brighter This Year
It’s expected that Google’s Core Web Vitals, its website development standards, will be merged with some of its other user-focused signals this May. When completed, Google expects to be able to analyze the website...
Business Growth Through Advertising
Advertising is an extremely dynamic field that’s constantly reinventing and evolving so it can easily utilize new tech and media to reach audiences. Companies have to continuously follow suit. However, growing a business through...
