NewsBasis is a recently launched platform allowing journalists to better interact with their sources, companies, PR agencies, non profits and independent consultants or academics.
Value Prop offers new ways to create, diagnose and improve your value proposition ensuring you deliver your most effective message to your best audience.
O’Dwyer PR’s New Business Council has been opened to help PR firms market themselves to prospective clients and also to cope with the many issues and opportunities facing PR firms in today’s fast-changing environment.
Amazon has just launched an online grocery store in the UK providing several delivery options for British customers. The online retailer already has a history of launching and running succesful Internet-based grocery shops, with one operating in the US since 2006 and a second such service recently open in Germany.
It’s important to stay in touch with your target market, keep up with what’s going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.
Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world’s most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
BitDefender’s MalwareCity.com is a quite unusual business blog, mixing anime and comic strips with IT security post and news, online freebies and the fun side of the social world. It is a rather effective method to use fun to raise awareness about real threats of the virtual world and to sell their products.
While you were sleeping, dear online travel business, OpenTable was working on an innovation that shows its commitment to its customers. Watch and learn.
Vocus has released a new and improved version of its social media monitoring software, the Summer ’10 Edition. The new application focuses on monitoring and analyzing the massive amounts of online information spread across blogs, forums, Twitter, LinkedIn and other online communities, identify and help engage key influencers.
As Google and Facebook spur us to question motives around consumer data privacy, we look at what this means for brands and marketing.
