Tagged: marketing

financial services roundtable everything-pr 0

The Financial World Finally Pulls out the Big PR Guns

The largest banking and insurance institutions hire dream team of PR, research and advertising specialists in an attempt to rebuild customer trust and fight off negative comments from the Congress, the Obama administration and from their target audience as well. They shift from lobbying and campaign contributions to social media and online PR.

Radio everything-pr 0

Rough Year Predicted for Radio and Print

A recent survey by ExactTech and Econsultancy has shown that a large number of marketers will be switching to online advertising this year. The ones who aren’t say that their clients don’t understand social media and it’s benefits.

gmc 0

GMC Granite Abandons TV Ads All Together

General Motors is a car company, no doubt. And like many other major car companies, things could be better. Having taken advantage of the down-turned economy and government bail outs, car companies such as...