marketing

The PR Power of a White Paper

2009-10-03 by EPR Staff
Whitepaper Public Relations

We all use them. All of us can identify them. In politics they were originally used to guide the public in making educated decisions on certain political policies and stances. A plan of action and a state-the-facts-and-resolve type of document. For the technology industry, they have become increasingly popular for one main and obvious reason: technology is ever changing. A new technological advance here, an application there, white papers help distribute a great deal of information to the public and create a very quick and concise way to convey it. Business is booming with white papers. They are becoming a... Read More >

Mercedes Benz Sales Still Plummeting, And It’s No Wonder

2009-10-02 by EPR Staff
Mercedes Sales PR

Reports of Mercedes Benz sales seem to vary widely in the news lately. Forbes, Bloomberg, the WSJ and many other publications reveal figures that range from a "break even" proposition, to near devastating auto sales for the first 8 months of this year. However, Daimler AG, Mercedes' parent company, appears to be turning over every rock in efforts to find new markets, and plug the wounds of previous made decisions. Even the most conservative reports suggest sales are down as much as 49 percent for some models, with only the E Class models showing any promise. In a statement to... Read More >

Good Public Relations Is Not About Sales

2009-01-09 by EPR Staff
Art of Public Relations

Public relations is one of the most important functions of any business obviously. I know, some businessmen might initially have a reaction of; “Who can afford those guys?” especially if they operate a small business. However, public relations is about just this, relating to the public. It is what businesses do whether for themselves (in house), or in retaining experts to do it for them. Reaching the public is not something that an entrepreneur can opt out of, so the key to PR is in the proper valuation of firms and their compatibility with a client. This profession and the... Read More >

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