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Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing,...
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...
Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs...
It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems...
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not...
The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a...
The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective...
Let’s be honest, most people get annoyed when they’re forced to watch an ad while they’re streaming videos. However, a few weeks ago, Hulu unveiled a solution to disrupting people while in the midst...
Gillette recently released a marketing campaign to address the #MeToo movement and vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man’. The company released an ad, putting...
The golden globes had an unlikely star this year – Kelleth Cuthbert, a model at the event’s red carpet holding a tray of Fiji Water bottles. Given her prime position on the red carpet,...
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
