Referral Marketing and PR’s Role
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The...
Tagged: marketing strategy
Gaining New Customers
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for...
“There’s $5,000 In Our Budget, Make Us A Brochure.”
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of...
Google’s New Small Business Marketing Hub Can Help Businesses
Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing,...
How to Get Free Press Coverage
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...
Top Free Video Editing Programs
Good video editing software can really showcase your products from every angle, helping you produce professional videos across platforms like Instagram, Facebook, and YouTube. Fortunately, there are a number of easy-to-use video editing programs...
Why Do So Many Businesses Fail to Create a Marketing Strategy?
It’s a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses. Often, business owners balk at the prospect of shelling out money on marketing. To them, it seems...
E-Commerce: How To Optimize Your Product Page
You’ve opened your first online store, and the numbers look good at first. Thanks to a killer online marketing strategy, you’re funneling people to your store in healthy numbers. There’s only one problem: not...
What To Look For in Marketing Managers
The hiring manager is thrilled; she’s just made the perfect hire. The new marketing manager for the company, which is a B2B focused creative agency, graduated at the top of her class from a...
Slow Down to Speed Up: ‘How to Find Success in Marketing’
The owner of a business that offers a new dating app for local singles who are also dog owners is excited. She’s come up with a great idea to market the app to prospective...
