Marketing
Consumer Insights: Why They Matter in Marketing
Consumer insight is the discipline of converting behavior and stated preference into product, pricing, and positioning decisions. What changed in 2026, and what compounds.
Tag
marketing strategy — Tagged Articles
Marketing
Who's Gen C and Why Marketers Still Need to Care
Nielsen's Gen C framework — the Connected Generation — held up. Five years on, the multi-platform, always-on consumer is no longer a niche but the baseline.
PR, AI & Communications News
Negativity Bias to Create Positive Marketing Campaigns
Additionally, any negative associations are going to be a lot stronger than any positive ones.
Hospitality
Great Cruise Marketing Strategies: The Campaigns That Worked
Royal Caribbean's Come Seek. Carnival's Choose Fun with Shaq. Norwegian's Freestyle. Disney's Lighthouse Point. Viking's 'no children, no casinos.' Ten cases, four patterns.
Marketing
Referral Marketing in the Answer-Engine Era: Why Word-of-Mouth Now Runs Through the Chatbox
In 2026, the largest referral engine for most consumer brands is not word-of-mouth — it is ChatGPT. What PR and marketing teams need to know about the new referral stack.
Marketing
Gaining New Customers
Customer acquisition is a process, not an outcome. Working strategies for gaining new customers — paid advertising, influencer sponsorships, referral programs, content and earned media — and the discipline that compounds.
Insights & Strategy
Top Free Video Editing Programs
Operator-level read on the free video editing tools that matter in 2026 — CapCut, DaVinci Resolve, OBS, Shotcut, OpenShot, iMovie.
Insights & Strategy
The Strategy Vacuum: Why Most Brands Spend Without a Plan
It's a story that permeates the marketing industry, particularly when it comes to smaller or newer businesses.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, and the $8B P&G writedown — SEC filing versus industry conclusion.
Marketing
FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?
How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.