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Technology is a double-edged blade for major industries and their public relations. New technology disrupts and often distorts public perception of a product or brand. In the old days, newspapers, ordinary mail and “film...
If you want your business to receive wide local coverage, getting in touch with a journalist is a wise move. As with any first impression, you only have one shot at getting it right....
The vaccination and anti-vaccination movements have waged battle against each other for decades. In February 1998, Andrew Wakefield published a medical paper describing a link between the MMR vaccine and autism. Few people realize...
There are many leaders in this country calling for a “national conversation” about race. More importantly, there appear to be millions of people ready to have that conversation. That combination could trigger a sea...
When Brian Williams, undoubtedly one of the highest paid and visible members of the traditional media world, had to apologize for blatant lies on his broadcast, his announcement barely made a blip with the...
Unless you never listen to the news and avoid social media like telemarketers, then you know veteran news anchor Brian Williams got himself in a bit of a bind recently. After telling a story,...
The Rogich Communications Group, based in Las Vegas has been hired by the People’s Republic of China, according to recent FARA documents filed with the United States Department of Justice. The full filing may...
5WPR CEO Ronn Torossian discusses the ‘Marshawn Lynch Conundrum’, one day removed from the Super Bowl and official end of the NFL Season. Last week, in advance of Super Bowl Sunday, Seahawks’ running back Marshawn...
Creating a captivating pitch that holds your audience’s attention involves preparation and hard work. Your success rate will skyrocket if you take the time to research your potential client’s needs, and have the confidence...
If there is anything that might get otherwise congenial people fighting, it’s probably taking their chocolate. But that’s what is happening in some markets, and it has chocoholics all but rioting in the streets....
