MWW

MWWPR today announced acquiring London-based Parys Communications, one of the best PR companies in the country, representing prestigious clients like News UK and BBC Worldwide. With the acquisition, MWW penetrates the local London market, a major milestone in the 27 year history of the firm, according to Michael W. Kempner, president and CEO of the agency. “In Parys, we’ve found an agency with a culture and values similar to our own and that shares our relentless focus on mattering more to our clients, employees and the communities where we do business,” he said, talking about what determined MWW to acquire... Read More >

MWW has announced their SVP Joe Cohen being named to the prestigious PR Week's 40 Under 40 list. One of the PR industry's most respected awards, the forty professionals on this list have significantly impacted not only their own firms, but the public relations realm as a whole. As for Joe Cohen, he currently serves as National Chair-Elect of the Public Relations Society of America (PRSA).  His most noted recent achievement was the roll-out of the MBA Initiative, which is a PR industry-wide course curricula building effort for business schools. Cohen is also part of MWW's Consumer leadership team, which helps develop and guide... Read More >

A match made in heaven: De’Longhi couldn’t have found a better PR agency to represent them. MWWPR’s consumer marketing practice will lead De’Longhi’s U.S. launch of the Kenwood food preparation line, and will be in charge of increasing awareness for the brand through an integrated mix of media relations, influencer seeding and event management. “We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of growing brands,” said Mike Prager, President and CEO,... Read More >

Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it? [caption id="attachment_45139" align="aligncenter" width="585"] Tech companies now bill their smart devices as "life companions" - courtesy SamsungTomorrow[/caption] This morning, I finally snatched the time to read a study by MWW PR entitled Go Mobile Or... Read More >

How MWW PR Group’s Program Built a Base of Advocates from Main Street to Wall Street By Frank Sorrentino, Chairman and CEO, ConnectOne Bank Having a strong PR strategy to guide major organizational change is essential to minimizing disruption for employees, customers and a business’ daily operations. In fact, maintaining focus and communicating the value of change can mean the difference between dissention and lifetime loyalty, and MWW’s branding and public relations capabilities were instrumental through our bank’s corporate rebrand, initial public offering and management expansion. Most importantly, MWW PR helped us recognize that business changes do not only impact... Read More >

MWWPR has just been retained as the AOR for D'Artagnan, one of the world's most famous purveyors of natural and organic meats and gourmet accoutrements. According to MWW's press, the top ten PR firm's food & restaurant specialty practice has been engaged to raise brand awareness for D'Artagnan. Micheal Kempner, CEO of MWW and one of our interview guests here at Everything PR News, offered this statement: "D'Artagnan is a pioneer in the culinary and restaurant space. It was the first to introduce U.S. consumers to French delicacies like foie gras and pates and was also a catalyst in the farm to table movement." As... Read More >

MWW PR, one of the world's most influential PR companies, has just acquired Capital Public Affairs, Inc. (CPA). The move further solidifies MWW's position as a leading public affairs consultancy. Trenton based CPA is well known as a powerhouse team in both parties along these lines, so the two New Jersey teams combined make for powerful PR medicine. According to the news from MWW, the firm's Trenton office will absorb CPA’s team experts including; specialists in government relations, coalition building, issues management and grassroots campaigns, among other disciplines. CPA's Stephen D. Reid and Tom Cosentino, and Charles “Chip” Dutcher, are among... Read More >

Shannon Eis, a recognized expert in corporate reputation, executive eminence and crisis communications, and a highly influential communications expert, known for her work with Conde Nast and the Late Show with David Letterman, has joined MWWPR as senior vice president, corporate communications. Given her previous experience and impressive résumé, her role at MWW becomes obvious: she will be guiding corporate reputation, crisis management and executive eminence programs for some of the firm’s top clients. Eis will be based in MWW PR’s New York office Those familiar with Shannon Eis’s work, already know that she has been quoted as a parenting... Read More >

Writer's block? You want to engage your audiences, but you lack ideas and inspiration? There are thousands of sites dealing with this topic, all with relevant information, and great tips. Everything PR News is giving you  30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader. In everything you do, remember the main rule of good content: make it about your readers, and the rewards will follow. Create lists: skim friendly, easy to read,... Read More >

[caption id="attachment_36298" align="alignleft" width="202"] Digles rejoins MWW from Edelman[/caption] John Digles has recently rejoined MWW PR as executive vice president and general manager of the firm's Chicago office. He returned to MWW from Edelman, where he led consumer marketing teams for a number of clients in consumer technology, mobile, and wine and spirits, as CMO. Digles strengthens MWW with his marketing and communications skills, bringing both agency and client-side experience working with companies from entrepreneurial ventures to global brands. Prior to Edelman, Digles served as CMO for health and wellness company XANGO where he created the first social content sharing site... Read More >