MWW Adds De’Longhi to Client Roster
A match made in heaven: De’Longhi couldn’t have found a better PR agency to represent them. MWWPR’s consumer marketing practice will lead De’Longhi’s U.S. launch of the Kenwood food preparation line, and will be in charge of increasing awareness for the brand through an integrated mix of media relations, influencer seeding and event management.
“We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of growing brands,” said Mike Prager, President and CEO, The De’Longhi Group.
De’Longhi is one of the best brands of small appliances in the world, offering superior quality, backed by years of tradition. In Europe, this is one of the most reputed brands, especially when it comes to domestic appliances in the food preparation and cooking. One of its most popular brands, acquired last year from Procter & Gamble, is Braun.
De’Longhi is ranked #1 globally for its espresso machines, specialty cooking and home comfort products.
“De’Longhi stands apart in a highly saturated industry as a company that consistently produces high-quality, innovative products without sacrificing style or performance,” said Alissa Blate, executive vice president, global consumer marketing practice leader at MWW. “This assignment draws upon our team’s expertise across the kitchen, home comfort and espresso categories in an integrated effort to communicate the heritage, craftsmanship and premium quality of De’Longhi and its products.”
MWW previously represented clients like Samsung, Senseo and Product of the Year USA. The firm is perceived by many in the industry to be well past its prime – perhaps a client win like this can help them.
Count us at Everything-PR as among those who are skeptical of this agency.