Study: 5 Digital Mom Archetypes

2012-05-17 by EPR Staff
MWW identified 5 Digital mom archetypes

MWW PR Group surveyed over 1,000 moms of various ages and demographic backgrounds to gage their motivations and usage of digital and social media; and finally identified 5 Digital Mom archetypes: Mobilizers:  With an average age of 33, this group is the youngest and most hyper-connected.  These moms use social media to keep up with friends and popular culture, preferring to do so via mobile devices. Urban Originals:  These moms are the tastemakers that use social and digital media to network and share their opinions.  This group lives mainly in urban areas and has an average age of 35.  Generating 90%... Read More >

MWW Group Appoints Vicky Ward as Senior VP for Corporate Communications

2012-04-08 by EPR Staff
Viky Ward

Author, investigative journalist, columnist, newspaper and magazine editor, and television commentator, now Vicky Ward will join MWWPR Group as senior vice president for corporate communications, the company announced. In her role, Ward will be guiding clients in their corporate reputation, crisis management and executive eminence programs. Prior to joining MWWPR, Ward served as contributing editor at Vanity Fair, where she has profiled a number of high-level executives, including Carly Fiorina, Morgan Stanley's Philip J. Purcell, Vivendi's Jean-Marie Messier, Bruce Wasserstein and Louise MacBain, among many others. She is also the author of a New York Times best-seller The Devil's Casino:... Read More >

MWW PR Ventures: PR Industry’s First Strategic Venture Arm

2012-03-16 by EPR Staff
mww group everything-pr

[caption id="attachment_22023" align="alignleft" width="220"] MWW Group is one of the ten largest independent global agencies, and just loves a good challenge![/caption] MWW Group has recently launched the industry's first strategic venture arm, suggestively named MWW Ventures. The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties. MWW Ventures will be led by the senior management team of MWW Group, to ensure portfolio companies receive the best counsel to increase their market profiles, drive product and service sales and build their brand reputation. The... Read More >

Staff Promotions at MWWPR Group

2011-11-29 by EPR Staff
mww group everything-pr

MWW PR Group, one of the top ten global independent public relations firms, has recently announced two important staff promotions. Lindsey Winkler has been promoted to vice president, consumer lifestyle marketing and Leslie Linton has been promoted to senior vice president in the agency's media strategies practice. Lindsey Winkler joined the firm eight years ago, and has proven herself as a key member of the firm's industry-recognized consumer packaged goods and food and restaurant practice areas ever since: "Eight years ago, we saw something exceptional in Lindsey, and she's proven us right every day since by crafting programs that spark... Read More >

Michael Kempner: Straight Talk in the Digital Age

2011-10-04 by EPR Staff
Michael Kempner

We continue our talks today with another of communications' thought leaders, Michael Kempner, CEO of MWW Group, one of America's top 10 PR firms. Once again, Everything PR's series uncovers key knowledge from another of the most successful public relations gurus, and still more insight into what it takes to be the best. Kempner sits on as many boards, has as many awards, and to put it bluntly, has his fingers in more pies than any executive I ever heard of. AND, is engaged on Twitter? The man is Chairman of the Financial Relations Board (the nation's oldest investor relations... Read More >

MWW PR Group Is Stevie Awards’ PR Agency of the Year

2011-08-24 by EPR Staff
mww group everything-pr

MWW Group has been named "PR Agency of the Year" by the Stevie Awards, which also recognized Michael Kempner, president and CEO of MWW Group, as "Executive of the Year." MWWPR Group has won "PR Agency of the Year" in the Stevie Awards' Eighth Annual International Business Awards this month. The award follows MWW's recent win as 2011 "Mid-size Agency of the Year" by the Holmes Report. Two impressive accolades that attest the firm's efforts to remain one of the top PR agencies in the US, if not in the world. These efforts involved recently top-level hires and expansion of... Read More >

Michael W. Kempner Buys MWW PR Group Back from IPG

2011-01-06 by EPR Staff
MWW Logo

It's a perfect time to be independent as a PR company, or at least this is Michael W. Kempner, CEO and founder of MWW Group believes. This is what led to the buy-out of the aforementioned PR agency from IPG, ten years following the original sale. The purpose was to return MWW Group to its former status of one of the five largest independent public relations agencies in the US. The buy-out also included the purchase of MWW's Financial Relations Board, specialized in investor relations and financial communications for more than 45 years. "This is a time of unrivaled opportunity... Read More >

MWW PR Group: Hired as Public Relations Agency of Record

2009-11-11 by EPR Staff
MWW PR Group

Geoforce, Inc. has decided to go with MWW Group as their agency of record. The PR company is in the nation's top ten list of PR firms and has plenty of experience to draw on. MWW PR Group will be working on creating communications strategies designed to boost sales and public awareness of the Geoforce brand. "Geoforce was founded by industry veterans who knew first-hand the challenges companies across industries historically have faced tracking and managing their valuable equipment in the field," says Cherie Gary, senior vice president and general manager, MWW Group’s Dallas office. "Having identified a significant business... Read More >

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