MWW PR Group: Hired as Public Relations Agency of Record
Geoforce, Inc. has decided to go with MWW Group as their agency of record. The PR company is in the nation’s top ten list of PR firms and has plenty of experience to draw on. MWW PR Group will be working on creating communications strategies designed to boost sales and public awareness of the Geoforce brand.
“Geoforce was founded by industry veterans who knew first-hand the challenges companies across industries historically have faced tracking and managing their valuable equipment in the field,” says Cherie Gary, senior vice president and general manager, MWW Group’s Dallas office.
“Having identified a significant business challenge, Geoforce created an innovative, differentiated solution and is well positioned for strong growth. We are excited about the opportunity to partner with them and play a key role in helping Geoforce achieve its business objectives.”
Geoforce is a company that provides global asset tracking and management technology. Using a combination of radio frequency identification, GPS, and other wireless tracking technology, the company makes it easy for businesses to track valuable equipment anywhere in the world. They offer a web-based software platform to companies that have equipment placed in various locations. These companies include those in the oil and gas industries, as well as other firms that rent out high cost equipment.
With the help of MWW Group, Geoforce hopes to reach more companies with their remote tracking solutions.
“We selected MWW Group as our strategic communications partner not only due to their deep technology and vertical market expertise, but more importantly their ability to deliver our story in relevant ways to our target audiences,” said James MacLean, president and founder of Geoforce.