Are your marketing and PR strategies effective in today’s environment, or are you drowning in the information flood? Consumers today have too much information. How will you get their attention?
Something as simple as an image resizer and converter can greatly ease the pain of working with large numbers of photos. The more simple it is, the more pain it relieves obviously. Simple developments can often mutate into highly useful tools, and Convert Hub is one we should watch.
Only a month after the much hyped Promoted Tweets advertising service launch, early adopters are taking the stage to share their promissing results story. Speed sales, millions being made and record visits on their website, the Twitter advertising program sounds like a big hit.
The marketing of a need-based service contrasts greatly with the marketing of products and services that are primarily based on wants. There’s a great deal of difference to the consumer between getting your teeth worked on and spending a day at the spa.
Words famous singer Lady Gaga has an effective PR and marketing team behind here. Love her or hate her, she is very good at promoting new songs, maintaing a great relationship with her raving fans and boosting her image, or more simply put – selling albums. Here are 5 important PR lessons you can learn from her and then successfully apply to your small business’ promotion plan.
Facebook supposedly surpassed even Google recently in traffic, or so the reports say. Certainly Facebook has a rapidly growing user base, but if the company is making money they sure are hiding it well. What good is traffic if it won’t pay the light bill. Facebook uses 5 times as much bandwidth as Google or YouTube, and no one knows how much they win or lose daily. Can speculation and hype continue to keep an online startup in business?
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
2009 was a brutal year for the WPP Group, but Sir Martin Sorrell has a better prognostic for 2010, a year full of sports events of global importance. Learn why WPP’s preliminary report is important for the PR and public affairs industry.
Yidio may not be TV but compared to YouTube and Hulu it does offer a unique experience and potential. Dubbed a “Social Entertainment Netork” by its developers, Yidio just might be video’s best disruptive growth example.
Business-to-business ad network Bizo has reported its first profitable month (December, 2009)
