Insights & Strategy
B2B Reputation Management: How Enterprise Buyers Now Research Vendors
Enterprise procurement committees research vendors inside AI engines before they ever reach the vendor's website. The Enterprise Buyer Citation Audit — 12 categories, 600+ prompts, 5 engines. G2 surfaces in 41% of buyer prompts, Gartner 34%, Reddit 28%. Plus the gated-case-study gap, the founder visibility multiplier, and the analyst-placement compounding effect.