In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at a cost: our trust.
How much do you really know
about the date you agreed to meet at a local cafe? You know their name, sure,
maybe their line of work and the app you met on. You may have chatted with them
a few times, and you think they seem nice enough. However, the more you mull it
over, the more you realize that aside from a few biographical details and
generic profile pictures, you know nothing about this person that you are about
Online life is convenient, but participating in it comes with an associated degree of risk. The harsh truth is that just about anyone with a few photos and imagination can make a fake social or online dating profile. Even if the people you connect with are real, there is no guarantee that everything you see in their well-formatted social media profiles is everything there is to see. Scammers can put on an Instagrammable smile just as effectively as anyone else.
MyLife.com understands how difficult
navigating the space between the digital and real worlds can be. They provide
well-supported Reputation Profiles and scores for nearly every American. Their
goal is to make it safer for you to work, play, or even just meet people online
— so no one can hide behind lies.
They aggregate all of the
public information that you need to understand who a person is in one simple,
easy-to-access place. MyLife’s complete Reputation Profiles and Reputation
Scores take into account publicly-available but often hard-to-find documents
such as criminal and civil court records, income reports, property records,
work history, and personal reviews. It’s like a credit score, but for a
person’s character; it will help you determine whether the person you met on
that date, or on that social platform, is a worthy candidate for your time.
Of course, these benefits aren’t one-sided. If you aren’t mindful about maintaining your digital reputation and improving your image online, you might find yourself missing out on friendships, business partnerships, or even jobs.
Analysts for Moz, a provider
of marketing analytics software for SEO, estimate that companies risk missing
out on as much as 22 percent
of their business when potential consumers find a single
negative article on the first page of their search results. If they see three
or more headlines, that potential for loss soars to 59.2 percent.MyLife
Reputation Profiles appear in over 300 million online searches every month,
making them one of the most accessible, viewed, and trusted sites in the ORM