Knowing the history of the phrases we use on a consistent basis is quite interesting, and the following are the origins of four of the most popular idiomatic expressions.
Brands have to change the way they communicate with consumers, and stories are a part of this natural evolution. How do they do it so far? Concrete storytelling examples from P&G.
Celeb PR Group offers a range of press packages for various budgets. Working with celebrities from all industries, the firm assists emerging and established actors and models, screenwriters, artists, and unknowns to enhance their brands.
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of Omaha” Warren Buffet are all hailed as great communicators – no argument here.
Choosing a new employee is never easy – however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.
A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.
What principles apply in network building, online or offline? Guest author Gwen Addison takes a look at “guanxi” in relation with building relationships and networks.
Tofutti Brands, Inc. (NYSE: TOF) has recently announced it has retained Rubenstein Public Relations (RPR), a full-service public relations agency.
The most puzzling issue about MyPlate is the marketing costs of the new campaign: the USDA had spent about $2 million to develop and promote the logo.
