consumer pr

Mitsubishi in trouble on both sides of the world

2016-05-03 by EPR Staff
Automotive industry

Seems like we can’t go a week without some big automaker or another getting into trouble. From Ford’s new plant in Mexico to the VW emissions scandal and GM’s ignition debacle, automakers are hurting for positive public relations. Now, apparently, it’s Mitsubishi’s turn. Various media sources are reporting the automaker is in trouble for “submitting misleading data” on at least one – possibly more – vehicles. The data is related to fuel economy, a huge marketing factor in that market segment. People want to know if they are buying fuel economy, they are getting what they pay for. Some U.S.... Read More >

Men’s Wearhouse vs. Banks: Merger Doomed From the Start

2016-01-05 by EPR Staff
Men’s Wearhouse

He might not be the spokesman for the brand he created, but Men’s Wearhouse founder George Zimmer still had plenty to say about the proposed merger between MW and competitor Jos. A Banks. “It was ill-fated,” Zimmer told Bloomberg TV, “I recommended they not make the acquisition.” Apparently, when MW was done letting Zimmer pitch for them, they were done listening to him altogether. A little less than two years ago, MW was able to acquire JAB for $1.5 billion. Now that move has been criticized ever since same-store sales at the Jos. A. Banks division have been plummeting –... Read More >

How Do the Top Clothing Brands Handle their PR?

2015-12-30 by EPR Staff
clothing brand public relations

Tommy Hilfiger PR The “All-American” brand, Tommy Hilfiger works out of Amsterdam and New York and presents one of the biggest clothing brands in the world. Owned by P.V.H. (the company also owns Calvin Klein), the Tommy Hilfiger brand’s worth valued at approximately $3.1B according to estimates this past July. Chief Brand Officer, formerly Chief Marketing Officer, Avery Baker worked with the company since 1998 and oversees some of their biggest campaigns. Currently, Tommy Hilfiger represented by SB Groupe handling collection profiles, concept development, and design. Heather Vandenberghe, formerly senior vice president, marketing, and communications at Louis Vuitton, serves as... Read More >

The Difference in PR Strategies: Coke vs. Pepsi

2015-12-10 by EPR Staff
joy of pepsi

Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization and digital-age advertisements. They use many different agencies - In September 2008, Coke hired the Dewey Square Group firm "for communications work regarding climate change, trade and assorted industry issues." They’ve also used Weber Shandwick to handle PR. Pepsi, on the other hand, uses multiple agencies and highlights their image as a popular and historical product. This leads to the recycling of campaigns like “Joy of... Read More >

Avis Car Rental:  PR #FAIL on Israel Crisis

2015-11-23 by EPR Staff
avis car rental pr fail

Avis Car Rental finds themselves in the midst of a major scandal, and Public Relations crisis. The New York Observer posted a story on Sunday morning at 9 AM, “Avis Car Rental Bars Israeli Executive from Renting” detailing an incident which occurred Saturday night at an Avis location in Manhattan where an Israeli pharmaceutical executive was denied a rental despite having rented from Avis many times before, including from that branch. The agent and the manager told him his Israeli driver's license and passport were insufficient ID. When the representative on the 800 number told them that it was sufficient,... Read More >

5 Marketing Lessons Every Company Can Learn From Apple

2015-10-01 by Ronn Torossian
apple marketing

Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say no to the naysayers. No matter who you are or what product you put before the public, people will tell you to stop being foolish or that you can’t do that and make money. Apple heard all those remarks, from smart people who made it pretty big in life. But... Read More >

5 Great Fashion Week Publicity Stunts

2015-09-17 by EPR Staff

As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW's past. If you are working in Fashion PR, it's essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts: Zoolander II in Paris Fashion Week Ben Stiller and Owen Wilson appeared in their Blue Steele-styled characters from the new Zoolander II movie. They strutted down the catwalk at the Maison Valentino Show in Paris to announce the upcoming sequel to their 2001 comedy, Zoolander. The stunt continued on Instagram... Read More >

Apple Watch: Top APPS and How Your Brand Can Leverage Smartwatch Marketing

2015-09-16 by EPR Staff
apple watch for the future everything-pr

Apple released their high-tech watch several months ago it’s catching on with people. We’re certain Apple isn’t backing away, so how can companies start using Apple Watches to further brand and promote their products and services? First, let’s talk about a few apps already available to download on your Apple Watch. We pulled together a few, but also you can go to best-apple-watch-apps for a much more comprehensive list. Find Near Me. Works on your iPhone too. You can try it for free, just search it on your iTunes account online. Whatever you need to locate near you, it can give... Read More >

Delta PR Machine pushing back against bag fee lawsuit

2015-08-17 by Ronn Torossian
Delta Baggage Fee PR

Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to cough up $2.7 million for failing to produce information in a lawsuit related to baggage fees. This order was ON TOP OF another $4.8 million in penalties previously handed down. According to the judge, Delta dragged their feet, taking far too long to produce the emails and allow them to be entered into evidence. US District Court Judge Timothy Batten blamed Delta’s “ineptitude and missteps” for unacceptable delays. “Ineptitude” is not the word consumers want... Read More >

What the Airline Industry can do Better for Customer Service

2015-06-19 by EPR Staff
Airline Industry Everything-pr

When you’re a kid, hopping on an airplane and traveling to some exotic place is exciting and fun enough that you don’t notice some of the hassles of traveling. Of course, as an adult, those hassles are enough to make you want to stay home in bed with your good friend Netflix for all eternity. So what can the airline industry do to make customer service better and travel more enjoyable? Here are some ideas that will make traveling fun again. 1. Airlines need to implement minimum seat width and legroom standards. There is nothing worse than being crammed onto... Read More >

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