consumer pr

The Difference in PR Strategies: Coke vs. Pepsi

2015-12-10 by Richard D. Pace
joy of pepsi

Whats the difference between Coke and Pepsi? In the world of high-stakes PR campaigning, there’s many. On one hand, Coke has big campaign mentality like the “Share a Coke” campaign. This focuses on personalization and digital-age advertisements. They use many different agencies - In September 2008, Coke hired the Dewey Square Group firm "for communications work regarding climate change, trade and assorted industry issues." They’ve also used Weber Shandwick to handle PR. Pepsi, on the other hand, uses multiple agencies and highlights their image as a popular and historical product. This leads to the recycling of campaigns like “Joy of... Read More >

Avis Car Rental:  PR #FAIL on Israel Crisis

2015-11-23 by Richard D. Pace
avis car rental pr fail

Avis Car Rental finds themselves in the midst of a major scandal, and Public Relations crisis. The New York Observer posted a story on Sunday morning at 9 AM, “Avis Car Rental Bars Israeli Executive from Renting” detailing an incident which occurred Saturday night at an Avis location in Manhattan where an Israeli pharmaceutical executive was denied a rental despite having rented from Avis many times before, including from that branch. The agent and the manager told him his Israeli driver's license and passport were insufficient ID. When the representative on the 800 number told them that it was sufficient,... Read More >

3 Best Beauty PR Firms In America

2015-10-05 by Richard D. Pace
Fashion Beauty Public Relations

Beauty Public Relations encompasses many different practices. There’s makeup, plastic surgeons, skincare, professional line products, luxury, mass-market and more. Cosmetic surgery, can be included in the sector as well as companies helping people facing problems from treatments or illnesses. And of course there are countless media outlets, countless influencers and so many different ways to build a fluid, cohesive fashion brand in a major way. There are many Public Relations firms with a strong Beauty PR division, but here are three which we recommend very strongly: Alison Brod PR Alison Brod PR specializes in the very high-end clients and corporate brands.... Read More >

5 Marketing Lessons Every Company Can Learn From Apple

2015-10-01 by Ronn Torossian
apple marketing

Apple, by any standard, has built an amazing brand, but they’ve done more than that. They’ve built a following and a philosophy. When it comes to marketing, few even come close to what they’ve done. Here are some of the ways they market that every company can learn from: Say no to the naysayers. No matter who you are or what product you put before the public, people will tell you to stop being foolish or that you can’t do that and make money. Apple heard all those remarks, from smart people who made it pretty big in life. But... Read More >

5 Great Fashion Week Publicity Stunts

2015-09-17 by Richard D. Pace

As New York Fashion Week is upon us (NYFW), Everything PR has pulled our favorite fashion moments of NYFW's past. If you are working in Fashion PR, it's essential you do your homework on past branding initiatives within your industry. Here’s five fun fashion moments consisting of great publicity stunts: Zoolander II in Paris Fashion Week Ben Stiller and Owen Wilson appeared in their Blue Steele-styled characters from the new Zoolander II movie. They strutted down the catwalk at the Maison Valentino Show in Paris to announce the upcoming sequel to their 2001 comedy, Zoolander. The stunt continued on Instagram... Read More >

Apple Watch: Top APPS and How Your Brand Can Leverage Smartwatch Marketing

2015-09-16 by Richard D. Pace
apple watch for the future everything-pr

Apple released their high-tech watch several months ago it’s catching on with people. We’re certain Apple isn’t backing away, so how can companies start using Apple Watches to further brand and promote their products and services? First, let’s talk about a few apps already available to download on your Apple Watch. We pulled together a few, but also you can go to best-apple-watch-apps for a much more comprehensive list. Find Near Me. Works on your iPhone too. You can try it for free, just search it on your iTunes account online. Whatever you need to locate near you, it can give... Read More >

Delta PR Machine pushing back against bag fee lawsuit

2015-08-17 by Ronn Torossian
Delta Baggage Fee PR

Now an airline is catching heat on a federal level. Delta Air Lines was recently in federal court, where a judge ordered the company to cough up $2.7 million for failing to produce information in a lawsuit related to baggage fees. This order was ON TOP OF another $4.8 million in penalties previously handed down. According to the judge, Delta dragged their feet, taking far too long to produce the emails and allow them to be entered into evidence. US District Court Judge Timothy Batten blamed Delta’s “ineptitude and missteps” for unacceptable delays. “Ineptitude” is not the word consumers want... Read More >

What the Airline Industry can do Better for Customer Service

2015-06-19 by Jason Tannahill
Airline Industry Everything-pr

When you’re a kid, hopping on an airplane and traveling to some exotic place is exciting and fun enough that you don’t notice some of the hassles of traveling. Of course, as an adult, those hassles are enough to make you want to stay home in bed with your good friend Netflix for all eternity. So what can the airline industry do to make customer service better and travel more enjoyable? Here are some ideas that will make traveling fun again. 1. Airlines need to implement minimum seat width and legroom standards. There is nothing worse than being crammed onto... Read More >

The Latest (& strangest) Nivea Ad Featuring the Sun Burnt Doll

2015-06-10 by Jason Tannahill
the nivea commercial sunburn doll

If you’ve taken your family to the beach or an outdoor pool in the summertime, you know that making sure your children have been fully covered in sunscreen is a little like wrestling alligators. Parents are put to the test with their skills in holding each child in check before they rush to play in the sand or wade in the ocean. Well, Nivea came up with a genius idea, albeit an idea that uses fear as a motivator. They developed a sunburn doll that is sensitive to UV rays. If the doll does not have sunscreen on, it turns... Read More >

Why the Selfie Stick is the Millennial’s Favorite Toy

2015-06-08 by Richard D. Pace

The Selfie Stick: A Consumer PR Dream Because taking a picture is now easier than ever with a selfie stick, the practice has become a hobby for virtually every Millennial who is "in the know." Being able to snap and share almost instantly to a social media profile is making the selfie stick a staple in the wardrobe, almost as important as a purse or a wallet. The selfie stick is cheap, putting it well within the range of even the poorest Starbucks barista/student. It is also very easy to use, requiring almost no previous technical expertise. It is basically... Read More >

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