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Denver, Colorado and the Rocky Mountains have many known attractions, but one that may have slipped under the radar is Communications Strategy Group or CSG. In 2016, it was named one of the “Top...
Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms...
Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for...
Everything-PR continues our round-up stories of speaking to industry experts on the future of PR. Here are some thoughts and feedback: “The pandemic has already refocused the PR industry – the future is here. While...
For finance professionals who wish to elevate themselves from their competitors, public relations is the answer. M&O Marketing has spent years building relationships with trusted reporters and outlets to streamline the process of earning...
“Content Performance Optimization,” what is it and why is it essential to the role of public relations? MU: Optimization for web content does not mean we have to lose tone, voice, feel and branding....
The workplace is changing at a vast pace, especially due to the recent COVID19 outbreak, and during this time three main changing factors have been identified: 1.The fourth industrial revolution and the technological advancements:...
In these crazy times, many experts have what to say on what the future of public relations looks like. Here are the thoughts from some industry leaders. Mirjam Lippuner from Get ink said, “The...
With most US cities starting to re-open, large gatherings are still on hold for the foreseeable future. For many PR and marketing professionals this means rethinking their press and consumers events to stay relevant...
Shelter-in-place orders have pushed the global digital revolution into overdrive, and marketers are at the forefront of this change: as digital media has become the only customer-facing channel for communications for most brands, digital...
