What Is Buyer Persona?
Buyer persona is to marketing, what sewing patterns and costume design are to the fashion conscious. The mutual aim of all is in customizing their products to fit customers’ desires and interests. Other terms...
Tagged: pr insight
Integrating Diversity into the Company
Although protests following the videotaped death of George Floyd at the hands of a Minneapolis police officer are decreasing, there’s still much discussion in communities not just about justice, but also the need for...
PR Predictions From SPM Communications, Marketing Maven & More…
Everything-PR continues our round-up stories of speaking to industry experts on the future of PR. Here are some thoughts and feedback: “The pandemic has already refocused the PR industry – the future is here. While...
Q & A With M & O Marketing
For finance professionals who wish to elevate themselves from their competitors, public relations is the answer. M&O Marketing has spent years building relationships with trusted reporters and outlets to streamline the process of earning...
Interview with Michael Umansky, Co-Founder, INK
“Content Performance Optimization,” what is it and why is it essential to the role of public relations? MU: Optimization for web content does not mean we have to lose tone, voice, feel and branding....
How is the workplace changing and why?
The workplace is changing at a vast pace, especially due to the recent COVID19 outbreak, and during this time three main changing factors have been identified: 1.The fourth industrial revolution and the technological advancements:...
Get ink, Fresh Pressed PR and Others Opine on PR’s Future
In these crazy times, many experts have what to say on what the future of public relations looks like. Here are the thoughts from some industry leaders. Mirjam Lippuner from Get ink said, “The...
Why You Should Add a Virtual Event to Your PR Toolkit
With most US cities starting to re-open, large gatherings are still on hold for the foreseeable future. For many PR and marketing professionals this means rethinking their press and consumers events to stay relevant...
Digital Literacy for Dummies
Shelter-in-place orders have pushed the global digital revolution into overdrive, and marketers are at the forefront of this change: as digital media has become the only customer-facing channel for communications for most brands, digital...
China’s Handling of its PR Crisis
China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. There has been a lack of trust with the official...
