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Regenerative agriculture is a system of agriculture that aims to restore the habitats they occupy. In doing so, they develop soil’s organic matter and restore degraded soil’s biodiversity. It is a method of proper...
The digital PR industry has been steadily growing over the last few years, with plenty of businesses quickly trying to adapt to the digital spaces that have become popular due to the pandemic. That...
A transmedia campaign is the practice of crafting a campaign across multiple media platforms, where each medium makes a unique contribution to the campaign. The campaign can use any combination of media including video...
Financial services is a term which describes the offerings within the finance industry, including money management and digital banking technology. It addresses financial needs for individuals and corporations. Due to rapid changes in technology...
The entire world has changed during the pandemic, and has had to get used to new regulations and safety protocols. The pandemic has changed the way PR professionals communicate, and some of these changes...
The fact that the public relations industry is constantly changing means that both PR professionals and businesses have to stay on top of those changes to be able to keep up. Fortunately, when someone...
PR professionals and marketers have to work hard to remain on top of things because both industries have fierce competition with small margins of error. To stay on top of everything, PR professionals have...
Last year digital engagement reached an all-time high, thereby impacting in-store shopping. Supply chain challenges may not always be within retailers’ control, but they can influence how customers engage and shop. Consumer shopping behavior...
There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a...
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around...
