insights

A recent survey by Robert Half Technology shows that many companies with 100 or more employees prohibit the use of networks likes Facebook or Twitter during work hours. Employees who want to use these networks have to wait until after hours or risk violating company policies. RHT interviewed more than 1,400 chief information officers (CIOs) from companies across US. More than half (54 percent) of these said their firms do not allow employees to visit social networking sites for any reason while at work. CIOs were asked, “Which of the following most closely describes your company’s policy on visiting social... Read More >

A modern press release is an evolved entity. Sure, the body and its main features still hold some resemblance with its traditional ancestor, but the tone has changed and some important new features have been added. Social media elements embedded within the modern press release boost reader engagement and enable discoverability and sharing. Online releases need a touch of SEO (search engine optimization) and the list goes on. The following publications give you a better understanding on how the press release game has changed. New media rules govern these marketing tools today - understanding this means staying ahead of the... Read More >

We all use them. All of us can identify them. In politics they were originally used to guide the public in making educated decisions on certain political policies and stances. A plan of action and a state-the-facts-and-resolve type of document. For the technology industry, they have become increasingly popular for one main and obvious reason: technology is ever changing. A new technological advance here, an application there, white papers help distribute a great deal of information to the public and create a very quick and concise way to convey it. Business is booming with white papers. They are becoming a... Read More >

Everywhere you look this month, there is pink. From the original pink ribbons that were designed to impress on people the importance of being aware of breast cancer to products that companies roll out just for this month, the cause has grown into something that many deem inappropriate. Recently on SFGate, Heidi Benson wrote an article titled "Pinklash!" It looks at why some people feel that companies are going just a little too far with the whole Breast Cancer Awareness business. Many feel that this is just another PR tool and that no one in big business really cares about... Read More >

North American public relations agency Environics Communications has launched a new practice. Sustainability and Clean Energy practice will be led by Frank Walter. The practice will provide public relations counsel to environment aware customers who market alternative sources of clean energy for consumers and industry. Clients list includes CSA International, Electric Drive Transportation Association, Chevrolet Volt electric car, Xerox and many others. The agency has worked intensively with companies and nonprofits on recycling and packaging programs; foresting and wildlife preservation; wind energy, alternative energy sources; sustainable energy planning; and clean technology programs. Last but not least, Environics was the first... Read More >