insights

Navigating a Marketplace With a Damaged Reputation

2021-09-30 by EPR Staff

The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The president of the Blizzard division of the game company announced his resignation to staff members, and then the company released a public statement. Blizzard stated that the president would be leaving to pursue other opportunities. Two other executive vice presidents have now been named as co-leaders of the Blizzard Division, both of whom have previously been working on other popular games such as World of Warcraft... Read More >

Marketing Strategies for Software Companies

2021-09-29 by EPR Staff
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These days with the exponential growth of technologies, software, and numerous Internet companies, the way a new solution is marketed to consumers ends up being crucial to a company's success. Simply releasing an excellent product is no longer enough. These days companies have to market and promote their solutions, activities, as well as build brand awareness with the target audience to drive lead acquisition and stay at the front of consumers’ minds. Fortunately, software companies can get a large number of clients and stay ahead of the competition by personalizing the buying journey and optimizing the entire sales funnel. Agile... Read More >

Real Estate Companies and PR

2021-09-23 by EPR Staff
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Most professionals in the real estate industry already understand how important marketing a business is, because the housing market is already challenging industry. This is especially true for realtors who are just starting out and who are looking to improve their real estate sales. Additionally, because the entire market depends on a large number of different factors-- from interest rates to job growth to economic conditions-- it's not easy for real estate agencies or realtors to make a specific forecast for the future of the market. Nevertheless, realtors should have an understanding that their ultimate goal is to market themselves... Read More >

Interview With Brafton’s CMO: Jeff Baker

2021-09-17 by EPR Staff
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Interview with Jeff Baker, the CMO for Brafton's marketing team. He specializes in SEO research and testing. In his personal time, he is a woodworker and jogger. He hosts a podcast that can be found below: https://itunes.apple.com/us/podcast/above-the-fold-by-brafton/id1413932916 1.    What is the biggest challenge you’ve faced as a CMO? I come from an account management and production background. In many ways, life is a lot simpler when you have someone telling you exactly what you need to do and when it needs to be done. Your priorities are laid out perfectly in front of you; your calendar is filled with what... Read More >

Women’s empowerment as the message of a brand

2021-09-11 by EPR Staff
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Women’s empowerment means promoting women’s sense of self-worth, their capacity to make their own choices, and their right to influence social change for themselves and others. It is important to find out how women across different age groups perceive women’s empowerment and what type of messaging would resonate best with them. Now women are not portrayed as flawless beings, having their unspoken but understood place in the home, office, and social arena. But there seems to have been a change in the representation of women. It seems to acknowledge the fact that women of all ages, races, and sizes deserve... Read More >

China’s Influence on the Market for Luxury Goods

2021-09-05 by EPR Staff
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Chinese customers constitute a third of the world’s luxury shoppers, so you can bet the world’s top luxury brands pay close attention to events and holidays in China. This focus is in order to harness the Chinese market in order to grow brands in the world’s most populated country. It is in line with this ideology that Fendi selected actor Xu Kai to be its brand ambassador after running several campaigns featuring the Chinese actor over the years.   Luxury brands like Fendi believe in using local Chinese celebrities and personalities to promote their brands and expand their reach into... Read More >

Innovation in Marketing and Operations

2021-09-02 by EPR Staff
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The self-driving startup from Russia, Yandex, and the online food ordering company GrubHub, have started collaborating to deliver food to college campuses across the United States. This collaboration is the latest innovation, which will have hundreds of self-driving robots on six wheels basically act as food delivery trucks in various cities across the US. Although this delivery service powered by robots isn’t going to start until the fall, when college students finally return to their campuses, it’s set to be incredibly effective. Yandex, frequently described as the Google of Russia, the company that will be operating the self-driving robot. The... Read More >

Successfully Shifting Operations and Strategies

2021-08-30 by EPR Staff
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The viral smartphone game Pokémon Go is turning five this year, and despite not being as viral as when it first started, it’s still as popular as when it was first introduced. The game has a large number of fans, creating various anniversary events around the world, and is making a lot of profit. According to certain analytics, it seems like the game has brought in over $5 billion since it was first launched back in July 2016. That means it averages around a billion dollars every year, for a game that first began as a viral sensation. This means... Read More >

Deciding on a Course of Action During Backlash

2021-08-23 by EPR Staff
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Plenty of Amazon employees across the US have been talking about the work conditions in Amazon warehouses for several months now. The latest complaint from warehouse workers is that the internal temperature has become too hot to be able to work efficiently. Recently, there was a federal complaint that was filed by a group of employees that works at the largest Amazon warehouse in New York City. In it, the warehouse workers stated that there was no ventilation, and the dirty fans ended up spreading the warehouse debris into the worker’s eyes. Some employees were also fainting from heat exhaustion,... Read More >

Louis Vuitton set to launch Mobile Game to Celebrate Anniversary

2021-08-17 by EPR Staff
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Luxury Powerhouse company Louis Vuitton is one of the companies that set the tone for the rebound of the luxury market post-covid-19.  LVMH, the umbrella group that owns Dior, Tiffany, and Louis Vuitton, made nearly 14 billion Euros, a whole 14% higher than the revenue the group earned some years back, before the pandemic. After conquering the luxury goods market, next to Louis Vuitton has its sights set on the mobile game market, with its launch of a mobile game on android and iOS platforms called Louis: The Game with NFTs. The game was released on Wednesday to celebrate the... Read More >

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