How did the Pandemic affect the Pet Industry?
The pandemic was a devastating time for many. However, it also had a major impact on the pet food and pet bedding industry. It was estimated that over 1 million dogs and cats were...
Tagged: insights
Sustainable product packaging
Consumers today might switch loyalties and buy different products if they meet environmental standards. It is important for customers that businesses they associate with have a sustainability focus. The same goes for packaging. How...
The pandemic and franchising
The pandemic made the future seem uncertain and affected the world of franchising. Nobody expected the past couple of years to be marked by growth. The results have been surprising where the business of...
Overcoming entrepreneurial anxiety
Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions. They suffer from anxiety attacks, triggered by their lifestyle, which has workdays with no structure and boundaries. The journey to success never did...
PR for interior designers
To showcase designs and projects for interior spaces, to a targeted audience, PR is crucial. PR can make a big difference and be a game-changer for a business. Since PR involves media coverage, it...
The Importance of Marketing Small Businesses
Plenty of smaller and newer businesses don’t believe that they need to invest in marketing, and in fact, according to research, nearly 40% of smaller businesses don’t even have their own business websites where...
Bite toothpaste and the mission of conservation
Conservation is important as it makes sure that resources persist for future generations. Conserving nature is taking care of our future. Brands are waking up to the fact that they need to take practical...
The Best Strategies For Dealing With Misinformation
Marketing is one of the most important aspects of any business. It can make or break a company, and it’s essential to get it right. Marketing campaigns are designed to promote a product or...
Meme stocks
The pandemic forced people to isolate themselves from one another. New virtual communities were formed. These communities met on Twitter, in Reddit forums, on Slack chats, and in-text message threads. People also held meetings...
Conducting Market Research
Consumers these days have a lot of power because they’re easily able to research a company’s products or services and make their own purchasing decisions. Additionally, instead of communicating with a sales representative from...
