PR leaders

Lauren Sloat of Streetsense on Influencer Marketing

2020-12-15 by Jade Minh
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Today, a Q & A With Lauren Sloat of Streetsense, VP of Marketing on influencer marketing.  Streetsense is an agency collective that specializes in creating comprehensive marketing plans that bring people and places together through experience-focused strategy and design. What are some trends in the influencer marketing space? When it comes to influencer marketing, authenticity is key. It’s increasingly important for influencers to align with the values and mission of the brands they’re promoting, so they remain credible and trustworthy to their followers while also appropriately representing the partner brand. That being said, many brands are starting to publicly acknowledge... Read More >

Q & A With Founder Of Greentarget & Fake News

2020-12-03 by Jade Minh

Today, a Q&A With John Corey, President and Founding Partner, Greentarget Can You Describe Greentarget and Your Organization’s Focus? Greentarget is a strategic public relations firm focused exclusively on counseling those who counsel the world’s most sophisticated businesses. We help professional services organizations (law, management consulting, accounting firms, etc.) create unique positions of authority by helping them to participate skillfully – and with authority – in the conversations that matter most to their key stakeholders. We empower our clients to increase market share, attract leading talent and achieve a higher purpose. What Inspired You to Dig into the Topic of... Read More >

Q&A with Hugh Braithwaite, Founder of Braithwaite Communications

2020-12-02 by JamesD

Today, an interview with PR and Crisis Communications expert, Hugh Braithwaite. Over twenty years ago, in 1997, Hugh Braithwaite founded Braithwaite Communications, a PR and Communications agency in Philadelphia. In 2020, Braithwaite Communications offers services including Public Relations and Crisis, Content Marketing, Internal Communications, Branding and Graphic Design, Digital and Social Media Marketing, and has just been named one of Forbes top 200 agencies in the U.S. Where did your journey with Public Relations begin? I was eager to move to New York and join a big firm there, which I did, leading national launches for Pharma products and conducting media training across the country. So, I was knee deep in... Read More >

Q&A with Founder and CEO of Caliber Corporate Advisers, Harvey Hudes

2020-12-02 by Jade Minh
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IMG 0133 As a B2B strategic marketing communications firm, Caliber Corporate Advisers provides the fintech and financial services industry with best-in-class strategy and execution of public relations campaigns. With a strategic and thoughtful approach to media relations, social media execution, awards, speaking opportunities at events and more, Caliber Corporate Advisers delivers results for clients globally. Q: What is Caliber’s origin story? A: Learned the agency world from a unique vantage point, as one of the founding team members of PRWeek. From that time, and over the next 10 years after, I saw friction between organizations and their agency partners. One... Read More >

Pamela Zapata of Society Eighteen Feature Q & A

2020-12-02 by JamesD

Today, a Q & A with the esteemed Pamela Zapata, Founder and CEO of Society Eighteen, who works with multicultural and multiethnic fashion and beauty influencers on branded campaignsfor partners such as IPSY, Sephora, Almay, Fabletics, Urban Decay, Marc Jacobs, Calvin Klein, Not Your Mother's, Macy's, Foot Locker, TRESemmé, American Eagle Outfitters, P&G, Google, Olay, Unilever, Dove, Lego, and Hallmark. Prior to launching her own business, Zapata was the Senior Director of Influencer Marketing at Starpower where she oversaw multiple campaign and influencer casting initiatives for key beauty brands including Estee Lauder, Bobbie Brown, MAC, BECCA and La Mer. Q: Thanks for taking the time to participate in our... Read More >

Q&A With Paul Furiga of WordWrite

2020-11-30 by JamesD

We recently interviewed Paul Furiga, president and chief storyteller of WordWrite, a strategic communications firm in Pittsburgh. WordWrite focuses on B2B clients in healthcare, manufacturing and professional services. Paul’s book, Finding Your Capital S Story, Why your Story Drives your Brand, publishes this month.  A veteran of four decades in journalism and PR, we caught up with him on the importance of sharing what he calls your Capital S Story in the information-overloaded marketplace of ideas that PR pros face.  Tell us how storytelling came to be the focus for you and your agency? I spent two decades in journalism before I... Read More >

Q & A With CEO of Carve Communications

2020-11-27 by JamesD

David Barkoe, CEO and co-founder of Carve Communications, an award-winning Miami based public relations firm that exists at the intersection of technological innovation and everyday life. For more information on Carve Communications, please visit: www.carvecomms.com 7444 Betterheadshots miami 12Jul18 EYECBEAUTY                 How has the COVID-19 pandemic affected your company? While the whole planet has dealt with fear and uncertainty about theirs and their families’ health, particularly here in South Florida, Carve has thrived as a business during this time. The last 8 months have been the most successful stretch in the history of the agency, having signed 12 clients during the “pandemic”. And... Read More >

Zilker Media Feature Q & A

2020-11-23 by JamesD

Today, an interview with Paige Velasquez Budde who is the CEO at Zilker Media, an Austin-based agency building people-driven brands. Paige oversees all aspects of the company, ensuring team members and clients are fully supported to achieve a long-term impact with their mission. Her passion is dedicated to cultivating community for Zilker Media’s team and clients. She has been featured as a speaker on digital marketing strategy and led workshops at national venues such as Harvard Medical School, Austin’s own Alamo Drafthouse, Zilker Park, Hilton Hotel, and for organizations such as Women Presidents’ Organization. Zilker Media has grown quickly in the... Read More >

Q&A with Dan Ward Of Curley & Pynn Public Relations Management Inc.

2020-11-23 by Jim Crickell

Dan Ward 1 Today, an exclusive interview with Dan Ward President of Curley & Pynn Public Relations Management Inc. How has the year 2020 been for your agency? Like most organizations, this year has presented us with new and unique challenges. However, thanks to our loyal client partners and unyielding team, we are fortunate enough to continue doing the work we love, just in a different environment. How has the pandemic affected your agency and how you conduct business as usual? We never believed in “business as usual” even before the pandemic because every client challenge is unique. Since mid-March,... Read More >

Interview With Senior Executive Of Lewis PR

2020-11-21 by JamesD

Today, an interview with Noah Dye, Senior Vice President, US at LEWIS, a global marketing agency. What makes LEWIS stand out from other PR and marketing agencies? It might sound cliché, but it’s all about the team. It’s in our DNA, and the basis of our website – www.teamlewis.com. We value heart more than anything. We encourage creativity and experimentation. We challenge the status quo. Collaboration and cooperation are essential. We look at challenges with the collective strength of teammates around the world. We provide an environment where our team can learn and grow. When you put the team and culture at the heart of what... Read More >

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