PR News

PR News from Ruder Finn, ARPR & Others

2020-09-14 by Jade Minh
Pr news

Finn Partners Acquires CCI Nashville’s Corporate Communications Inc, was acquired by Finn Partners. Last year, Finn Partners acquired Lazar Partners, a New York-based IR shop, which became a part of its global health practice. Sard Verbinnen & Co Acquires Oakhill Communications The global strategic communications consultancy Sard Verbinnen & Co announced that it acquired Oakhill Communications, which is a UK-based communications and public affairs firm. The team at Oakhill Communications is going to co-locate and integrate within the existing London offices of Sard Verbinnen & Co. ARPR Working With New Clients The tech PR agency, ARPR, recently announced that it... Read More >

Strategic Marketing and Caliber Corporate Advisers

2020-09-13 by JamesD

Caliber Corporate Advisers, with offices in New York, was founded in 2010 and is a strategic marketing communications firm. It helps companies tell their own stories as well as connect with key stakeholders. The firm is practically an extension of its clients’ internal team and the existing marketing infrastructure. With the core tactical and strategic services that this firm provides, it can equip its clients with any and all resources that they need to reach their business goals and target audiences. Caliber Corporate Advisers provides clients with various services that propel businesses to the center of the conversation. Caliber Corporate... Read More >

PR & Marketing Books Recommended By PR Pros

2020-09-11 by Jim Crickell
The Top 3 Books on Investing

We asked some marketing pros what are the best PR & marketing books, and some answers came back. Ronn Torossian, CEO of 5WPR nominated his own book – “For Immediate Release”, telling us that it’s a hands-on guide for pr pros to learn about the ins and outs of the PR industry.  We agree and highly recommend it.  Meanwhile, James M Chittenden, Small Business Consultant and FounderOne Click said, “"The Public Triumph; Public Relations for the Strong and Those Who Want to Be" was his favorite, noting Quite often, entrepreneurs do not know how to publicize themselves. It isn't enough to... Read More >

McDonald’s Continues Fight with Former CEO

2020-09-05 by Ronn Torossian

The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over disclosures about an “inappropriate” relationship with a company employee, the two parties parted ways relatively amicably, with McDonald’s giving Easterbrook a multi-million-dollar payout. Then, after more dirt came out on Easterbrook, the company filed a suit to reclaim $42 million due to Easterbrook allegedly “lying” to investigators prior to his dismissal. Easterbrook immediately filed a motion to dismiss the lawsuit in an effort to keep his... Read More >

Apple Takes Mom ‘n Pop Company to Court Over Fruit Logo

2020-09-01 by JamesD

Natalie Monson started her food blog as a hobby. Then it took off. Then her company added a food prep app that gained a significant following. Now she’s fighting to keep her branding, defending her logo against one of the world’s most powerful – and valuable – brands. Monson’s food blog recipe cards, as well as her app, are emblazoned with a “pear” logo, which Apple said is “too similar” to its iconic “bitten apple.” The company filed a legal action, demanding that Monson stop using the pear logo, and the food blogger decided to fight back. Monson says Apple... Read More >

Brand Activism and Popular Support Both Rising

2020-08-30 by JamesD

The BLM movement that reignited after the deaths of George Floyd and several other African Americans at the hands of law enforcement officials has also sparked sweeping changes and improvements in a growing number of companies and communities. Add to that a groundswell of public support as evidenced by recent surveys. A recent one, by market research firm Piplsay, revealed that 65% of the more than 30,000 Americans polled feel that brands should take a stand against racism. What’s more, nearly half (46%) believed action by brands will lead to credible change. For marketers still sitting on the sidelines, here’s... Read More >

PR News from Shift, Finn & W2o Health

2020-08-24 by Jim Crickell
public relation news and insights

Virginia Beach Visitors Bureau Working with Finn Partners Finn Partners was named the U.S PR AOR to the Virginia Beach Convention and Visitors Bureau, in an attempt to get people back to the beaches and improve the city’s suffering tourism industry. The PR firm is going to create an integrated program with social media, marketing communications along with media relations, to drive awareness and promote future bookings for Virginia Beach, Virginia. When the Virginia Beach City Council provided funding to the bureau so that it could help the city’s tourism industry with recovering from the pandemic, it decided to work... Read More >

NBA Continues to Push Social Message

2020-08-13 by Jim Crickell
nba public relations

NBA Continues to Push Social Message When other professional sports leagues struggled with how to speak out about current social and cultural narratives, they settled on sending out tweets or press releases. The National Basketball Association (NBA) painted Black Lives Matter on their court. And that was just the beginning of a public narrative that will continue to be a major media PR and consumer PR topic for professional sports. In the NBA, both coaches and players are taking advantage of their high-profile public positions to make socio-political statements. These include Miami Heat center bam Adebayo, who recently said, “What... Read More >

Red Egg Marketing & Forward PR Studio on Great 2020 Marketing

2020-08-06 by JamesD

Red Egg Marketing & Forward PR Studio on Great 2020 Marketing What do marketing and PR leaders think have been great 2020 marketing campaigns? Its been a tough year, but there has been great work which has been done. We conducted a number of interviews and here is what some of our readers think: "The best marketing and PR campaigns were done by fashion industry leaders who were able to quickly revisit their business models and reorient product lines to start making life-saving masks with style, often matching their other products. These include companies mentioned in Forbes and many others. They were able to face... Read More >

Media Group Switches Course on Conspiracy Program

2020-08-04 by JamesD

Since early into the COVID-19 pandemic outbreak, conspiracy theories have become big business. Entire industries sprung up around the more popular narratives and figures pushing those narratives. For the most part, though, these stories and theories remained at the consumer level, shared by believers and skeptics alike on file-sharing sites and social media. Recently, though, it was disclosed that Sinclair Broadcast Group intended to air a segment on their myriad local TV news channels promoting the conspiracy narrative of Judy Mikovits, whose claims about Dr. Anthony Fauci have become popular among those who criticize the government’s response to the pandemic.... Read More >

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